The business of sports tech, in brief.
NESN, New England’s premier sports network, announces a weeklong slate of Super Bowl coverage live from Santa Clara ahead of the New England Patriots’ drive for a record seventh championship.
North American esports organisation Cloud9 is looking to return to Halo esports for the opening event of the 2026 season. The organisation’s coach, Trevor ‘SenscR’ Frees, shared plans for the organisation to compete in the upcoming DreamHack Birmingham event. On January 28th, 2026, SenscR advised…
The ESL One Birmingham 2026 qualifiers have concluded, and nine teams have secured a place at the event in March 2026. ESL One Birmingham is the first major Dota 2 LAN tournament hosted by ESL in 2026, with qualifiers running from January 16 to 20, resulting in notable outcomes. A few fan-favourite…
FOX Sports, America’s English-language home for the FIFA World Cup 2026, unveils its historic broadcast schedule for this year’s highly anticipated global sporting event. From Thurs., June 11 through Sun., July 19, 2026,
MLB Network announces that it will televise the entire 2026 Caribbean Series in English beginning this Sun., Feb. 1. Featuring teams from the Dominican Republic, Mexico, Panama, and Puerto Rico,
The fight will take place in the United Kingdom, marking Netflix’s first live broadcast from the UK. Netflix announced on Thursday that Tyson Fury (34-2-1, 24 KOs), one of boxing’s
Irish esports organisation WYLDE has announced its exit from Rainbow Six esports after five years. The organisation, co-owned by Olympic gold medalist Usain Bolt, cited the sustainability of operating a team in Ubisoft’s first-person shooter title as a factor behind the decision. Announced on…
Acer UK has announced it will host a watch party for the IEM Kraków 2026 Finals at London’s Platform Gaming Bar. Taking place on February 8th, the event is part of a series of ‘local experimental activations’ taking place in the UK. Alongside hosting a watch party for Counter-Strike fans to watch…
AI-powered content platform WSC Sports has acquired Partnerbrite to connect content creation with sponsorship activation. This marks the organisation’s second acquisition in less than a year. The deal will see WSC Sports add a campaign execution and audience activation layer to its existing…
A London-headquartered digital sponsorship activation platform used by top Premier League clubs has been acquired. WSC Sports, a sports content automation platform, has swooped for Partnerbrite, which enables brands to activate fan engagement through targeted campaigns. The acquisition expands WSC…
Manchester-based ProDataStack is looking to change how professional athletes understand, evidence and negotiate their value, with a data and analytics platform built specifically for elite sport. Founded in 2022 by data specialist and author Fiona Green, the business was sparked by Kevin De…
Orreco has acquired Jennis, the women’s health and performance platform co-founded by Dame Jessica Ennis-Hill. The Galway-based SportTech says the move creates the ‘most advanced, women’s performance ecosystem in the world’. The deal brings together Orreco’s proprietary AI platform with its…
Following the announcement of its major corporate evolution, SI (formerly Sportz Interactive) is entering a new chapter in its 24-year history. To understand the strategy behind the rebrand and the launch of FanOS, we sat down with Siddharth Raman, CEO at SI, to discuss the company’s vision for the…
London-basedMyARC, a platform that enables fitness creators to train their communities atscale, has secured more than $2 million in funding, with participation fromAraya Ventures, Morgan Stanley, Tech...
Strava is planning to expand its London footprint, cementing the capital’s role as the fitness platform’s European hub as it continues to scale its global operations. The move comes as the San Francisco-based firm reported a standout year of growth and product development, with the company…
National esports body British Esports has revealed plans to secure National Team Partner status for the inaugural Esports Nations Cup. The body, alongside several notable stakeholders from esports and traditional sport, aims to field a national team at the upcoming multinational event taking place…
Following over two decades of industry-defining innovation, Sportz Interactive is proud to announce its new corporate identity as SI. At the heart of the rebrand is the unveiling of FanOS, a modular operating system designed to help sports organisations build scalable digital solutions from a…
Gaming furniture company Blacklyte has announced its latest partnership with UK-based esports team Fnatic. The two brands have come together to unveil an all-new, exclusive, co-branded Athena Pro gaming chair, which features the esports team’s iconic orange and black colours. The gaming chair is…
Following the conclusion of five regional closed qualifiers, nine teams have secured a place at the upcoming ESL One Birmingham 2026 Dota 2 event. Qualifiers for Western Europe, Eastern Europe, the Americas, and Southeast Asia took place between January 16th and 20th, with several notable names…
Motorsport UK, the governing body of motorsport in the UK, is offering real-world racing opportunities through the Cross Car Esports Cup. Taking place in February, the sim racing competition offers a pathway for aspiring drivers to pursue a career in real-world motorsport, while also bridging the…
