The SportsTech Brief

The business of sports tech, in brief.

Football (soccer) tech news

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Startups · 6 Sept 2026 · AU

The Spreadsheet Is Dead: Majestri’s Fix for How Clubs Actually Assess Players

If you've ever sat through a club's end-of-season review, you'll know the drill. A coach pulls out a folder of notes, someone half-remembers what a player was like back in Round 3 and a parent quietly wonders what they actually got for their rego fees beyond a team photo. Football club platform…

Soccerscene
Broadcast & Streaming · 6 Sept 2026 · AU, DE

AI-powered camera system makes Supercup debut in live football production

AI-powered camera technology has moved another step closer to mainstream sports broadcasting. This comes after it was deployed for the international tactical feed of the Franz Beckenbauer Supercup between Borussia Dortmund and Bayern Munich. The system, supplied by Broadcast Solutions, combined…

Soccerscene
Partnerships · 28 Aug 2026 · CH, CN, DE

Shorts: Sportradar, Tottenham Hotspur, The EFA

Sportradar has expanded its partnership with Polymarket, extending its sports data, streaming and integrity services to the prediction market platform across more than 20 leagues and competitions. The expanded US agreement adds properties including the Bundesliga, Euroleague Basketball, Chinese…

Sport Industry Group
Broadcast & Streaming · 26 Aug 2026 · DE

Bundesliga Places AI at the Center of Its Media Strategy

Introducing the Bundesliga’s latest showcase of technological innovation, Deutsche Fußball Liga (DFL) CEO Steffen Merkel put the emphasis firmly on AI. “AI is not just another tech trend for us,”

Sports Video Group
Broadcast & Streaming · 26 Aug 2026 · Global

Roku Adds NWSL Games in Expanded Free Streaming Push

After terminating its rights agreement with free streaming platform Victory+, the NWSL has found a new home for its Sunday Night Soccer matches: The Roku Channel, one of the biggest free streaming services. Roku will carry eight matches this season, starting Aug. 30, and it will have a package of…

Sportico
Broadcast & Streaming · 20 Aug 2026 · GB, IE, IT

DAZN extends Serie A UK rights

DAZN has renewed its Serie A broadcast rights in the UK and Ireland for the 2026/27 season. The agreement ensures that every Serie A match will continue to be available on the platform for viewers in the UK and Ireland throughout the upcoming campaign. During each round of fixtures, seven matches…

Sport Industry Group
Broadcast & Streaming · 13 Aug 2026 · CA, MX, PT

Vivaro Deploys Appear X20 Platform for FIFA World Cup Coverage

Vivaro deployed Appear’s X20 Platform to process and transport live video during the 2026 FIFA World Cup, supporting broadcasters and streaming platforms in Canada, the U.S., Portugal, Mexico, Colombia, Ecuador,

Sports Video Group
Broadcast & Streaming · 11 Aug 2026 · US

Pac-12 To Stream Fall Olympic Sports Home Events Free on YouTube

The Pac-12 has announced that home Olympic sports broadcasts throughout the fall season will be available free on the conference’s YouTube channel at youtube.com/pac12. Coverage includes women’s soccer, men’s soccer,

Sports Video Group