The business of sports tech, in brief.
After a raft of broadcast innovations took centre stage in the 2025/26 season, the Bundesliga has more in the pipeline for 2026/27. This season, the league and its host broadcast
The Bundesliga took steps last season to bring its broadcast rights holders better access to players, new presentation positions, and more content. With the 2025/26 season marking the start of
The Bundesliga has announced a technology trial using artificial intelligence (AI) for live multi-language commentary on matches, following a proof of concept which ran at the recent Supercup 2026. Viewers
In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up during a live event. What
The humble football is becoming one of the more technologically advanced objects on a football pitch. Across the A-Leagues, Mitre’s new Ultimax Pro is focused on improving what happens when the ball is kicked, while LaLiga has taken the next step by turning the ball into a source of live match…
Netflix has found its production partner for what will be its most ambitious live-sports undertaking yet. The streamer has selected IMG to support production of its coverage of the FIFA
LaLiga is now in its second season working with its production joint venture (JV) partners HBS and NVP. The two companies working together – NVP on the technical services side
LaLiga has kicked off its 2026/27 season with new developments that are shaping the competition both on and off the pitch. Those most directly affecting its broadcast include the Connected
SVG’s annual TranSPORT conference, which will be held on Tuesday, Oct. 20 in New York City, will be headlined by a FIFA World Cup-themed keynote conversation. For the most recent
WSF Odds Sales Director Sam Hill and product owner Filippo Celleno reveal the key data-driven betting trends during sports betting’s biggest-ever event: the 2026 FIFA World Cup.
For the 2026-27 season, the Ligue de Football Professionnel (LFP) is taking another step towards a more data-rich and personalised way of watching Ligue 1 by introducing more advanced, automatically
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and reports around the industry. In this week’s
ESPN will present LALIGA’s ElClásico on ABC for the first time, with FC Barcelona vs. Real Madrid airing Sunday, October 25 at 4 p.m. ET. A one-hour pre-match show begins
The following article "Netflix latest to signal interest in men’s World Cup rights" originally appeared on Sports Media Watch. Netflix chief content officer Bela Bajaria indicated during an interview with Alex Sherman of CNBC last week that the streaming platform is interested in bidding for rights…
Biolyz, the growing performance technology company, has introduced new technology to the UK that helps elite athletes and high-performance teams improve and accelerate performance prognostics. Biolyz’s non-invasive testing solutions are already benefitting several of the countries’ biggest Premier…
LaLiga and CANAL+ have strengthened their partnership with a new anti-piracy agreement covering almost 50 countries. The deal spans Europe, Sub-Saharan Africa and Haiti. It brings together the league’s anti-piracy capabilities with CANAL+’s technology, intelligence and enforcement resources. The…
Nine Entertainment last week celebrated the extension of its broadcast rights to screen the English Premier League in Australia until the end of the 2033/34 season, but further examination has revealed that privately, they may be counting the cost. On Monday, The Australian revealed not only have…
Technology has for a long time shaped how football clubs analyse players, prepare for matches and make decisions, and that technology is now officially entering the classroom. The Global Institute of Sport (GIS) has partnered with Impact Soccer to bring AI and computer vision-powered football…
Net Insight has announced that DMC Production Norway used its Open Live Media technology for the UEFA Europa League play-off between Lillestrøm SK and KF Egnatia at Åråsen on August
Ease Live powered more than 76.5 million interactive fan sessions during the FIFA World Cup 2026 across broadcaster and streaming platform deployments. The company’s interactive overlay technology was used by
