The business of sports tech, in brief.
The International Olympic Committee (IOC) announces that beIN MEDIA GROUP (“beIN”), the leading global sports, entertainment and media organisation, has secured exclusive, multi-platform broadcast rights across the Middle East and
For anyone in the sports-production industry, there is nothing more satisfying than seeing the reality of a production match the hopes for that production. For the NBC Olympics staffers at
Delivering high-quality audio in winter sports environments demands a deep understanding of how weather impacts sound, and luckily for winter sports fans this month, Olympic Broadcasting Services (OBS) has that
Olympic Broadcasting Services (OBS) has made a “significant breakthrough” in its use of artificial intelligence (AI) as a tool for helping to create content that better explains sporting action to
For major U.S. events like Super Bowl 2026, FIFA World Cup, America 250, and the 2028 Olympics, the need for spectrum to operate wireless microphones is more important than ever.
Building on successful demonstrations during the Paris Olympics 2024, Italian public service broadcaster Rai and the European Broadcasting Union (EBU) are conducting new 5G Broadcast trials during the Milano Cortina
The 2026 Milano Cortina Winter Olympics are at the midpoint of Week 1. Although it’s too early to draw full conclusions about the legacy of this year’s Games, Olympic Broadcasting
Karl Malone, director, audio engineering, NBC Sports and Olympics, is leading the charge at the 2026 Milano Cortina Olympics. The effort spans hundreds of miles across Northern Italy and, ultimately,
Broadcasters continue to raise the bar when it comes to producing an eye-catching pregame show For decades, Super Bowl Sunday has been more than just a championship football game. It
The following article "Early numbers show increase for Winter Olympics Opening Ceremony" originally appeared on Sports Media Watch. In the early returns, the Opening Ceremony of the Winter Olympics posted a sizable gain over four years ago — albeit with the usual caveats. NBC coverage of the…
Norwegian broadcaster NRK has the free-to-air rights to the Olympics back for the first time since 2012, and it is celebrating by bringing the action to viewers with a mixture
Winter sports are wildly popular in Norway, with cross-country skiing and biathlon being of particular importance. As such, at the Winter Olympics 2026, Norwegian free-to-air broadcaster NRK is bringing those
Milano Cortina marks the first time since London 2012 that NRK has had the full rights to show all the Winter Olympic action on TV. The team at the free-to-air
Warner Bros. Discovery (WBD) has lifted the curtain on its studios in Italy that will broadcast live coverage of Milano Cortina 2026 to millions of viewers across Europe. Constructed in
NBC Sports’ Olympic production efforts are underway at the 2026 Milan Cortina Winter Games, and they have plenty of support from technology partners. Chief among the providers helping drive NBC
Members of the broadcast and tech communities share four decades of memories of the technology leader The 2026 Milano Cortina Olympics are upon us, and every Olympics provides a touchstone
The Winter Olympics get under way this evening, with the first sessions of the curling mixed doubles providing Olympic Broadcasting Services (OBS) with an opportunity to debut new innovations in
The 2026 Milano Cortina Olympics are set to begin tomorrow night with a unique Opening Ceremony. Athletes will march not only into San Siro Stadium in Milan but also into
Alibaba Cloud is partnering with Olympic Broadcasting Services (OBS) and the International Olympic Committee (IOC) to deploy cloud and AI technologies for the Olympic and Paralympic Winter Games Milano Cortina
Designed for efficient use of shared services and resources, the home of OBS provides an adaptive broadcast hub The 2026 Milano Cortina Winter Olympics are less than 24 hours away
