The business of sports tech, in brief.
For decades, Olympic Broadcasting Services (OBS) built its operation around a singular objective: produce the definitive world feed of the Olympic Games and deliver it to broadcasters around the globe.
Influencer Positions, AI-driven vertical video, and platform-native creators reshape Olympics production Walk into any Olympic venue at Milano Cortina 2026, and you’ll find something that simply didn’t exist a generation
A crew of 1,685 people and 13 control rooms produce nearly every on-air minute from Stamford Since the ribbon was cut in 2013, NBC Sports’ Stamford, CT, broadcast center has
Covering an Olympic Games has always required scale. Covering one scattered across six primary competition zones separated by hours of travel requires something closer to reinvention. For CBC Sports, Canada’s
At the Broadcast Center in Stamford, three discrete intercom systems combine into a centralized infrastructure Into the second week of Milan Cortina 2026, eight Olympic records and one world record
The Netherlands has dominated Milan’s ice rinks, scooping six speed skating gold medals at the Winter Olympic Games. Given the country’s strength in both long-track and short-track speed skating, it’s
A typical Winter Olympics day – or should I say evening – inside the Warner Bros. Discovery (WBD) Sport Italian Eurosport studio at Casa Italia in Milan is a hectic
At the Broadcast Center, 14 audio-control rooms handle the sound in a complex routing and processing regimen “We are exactly where we want to be,” Karl Malone, director, audio engineering,
At the Winter Games IBC in Milan, NBC Sports and Olympics’ director of audio engineering, Karl Malone, spoke to SVG Europe from the NBC listening room about the set up
The Olympic Games are not only a showcase of athletic excellence, they are also a catalyst for social responsibility and industry transformation. Through a series of inclusive and forward‑looking initiatives,
Audio quality control (QC) is becoming ever more crucial for Olympic Broadcasting Services (OBS) with each passing Games in order to control the increasingly technically complex output. With this being
In the middle of the Milano Cortina Winter Games, the competition never really stops — and neither does the decision-making. Inside NBC Olympics’ International Broadcast Center (IBC) in Milan, programming
Two operations handling Alpine events in separate mountain locations seamlessly share some functions and send the feeds to OBS NBC Olympics’ Alpine operations are reaching new heights — literally and
At Milano Cortina 2026, one statistic stood out across industry reporting: 70% of global signal distribution is now happening over public cloud. What began as experimentation just a few Olympic
One of the big technology initiatives undertaken by OBS for the 2024 Paris Olympics was the launch of its Virtual OB Van (VOB) project: the traditional production truck replaced with
The two companies’ partnership on Olympics productions dates to the 1988 Seoul Summer Games Week 2 of the 2026 Milan Cortina Winter Olympics is underway, and crucial to NBC Sports’
For the Milano Cortina Games, Olympic Broadcasting Services (OBS) is delivering more than 6,500 hours of content, with more than 900 hours of live action, spread across eight sports, 16
Far from the action in the snow and on the ice, the team controls the production and tells the stories As NBC Olympics heads into the second half of the
France Télévisions has successfully launched France 2 UHD featuring Dolby Vision and Dolby Atmos technologies for the broadcast of the Milano Cortina Winter Olympics 2026, marking a significant milestone in
Olympic Broadcasting Services (OBS) has provided an update on its adoption of the cloud as it continues on its journey to fully migrate to IT-based systems by 2030. Since Beijing
