The SportsTech Brief

The business of sports tech, in brief.

Sports tech startup news: Olympics

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Startups · 19 June 2026 · GB

Sir Mo Farah’s URUNN app secures seven-figure raise

URUNN, a performance-driven running app startup co-founded by four-times Olympic gold medallist Sir Mo Farah, has announced a seven-figure fundraise. The startup has been backed by continued investment from fitness platform 10XU alongside a group of private investors. The round provides growth…

BusinessCloud · +1 other outlet
Startups · 2 Feb 2026 · GB, JP

Winning start for app from double Olympic champ Matt Richards

Double Olympic gold medallist Matt Richards is spearheading the launch of Sponza, a new SportTech platform designed to modernise how brands discover, connect with and activate athletes. Richards reached the top of international swimming early in his career, becoming one of the youngest Olympic gold…

BusinessCloud