The business of sports tech, in brief.
Gaming furniture company Blacklyte has announced its latest partnership with UK-based esports team Fnatic. The two brands have come together to unveil an all-new, exclusive, co-branded Athena Pro gaming chair, which features the esports team’s iconic orange and black colours. The gaming chair is…
Tencent Esports has announced a ten-year strategic partnership with the Olympic Council of Asia (OCA). As a result of the deal, the esports branch of the tech conglomerate becomes the official esports technology partner of the OCA. According to a release, the partnership aims to ‘propel the…
North American esports organisation Cloud9 has renewed its partnership with food company PAGODA Snacks. Financial terms of the partnership were not disclosed. Announced by the team through its social media channels, Pagoda will stay as the Official Egg Roll Partner for Cloud9’s League of Legends…
Global sports entertainment platform DAZN has signed a deal with Polymarket, the world’s largest prediction market, to bring prediction trading to its millions of users. Prediction markets enable people to
eCLUTCH, a hybrid platform redefining how esports and sports are broadcasted, announces the launch of its complete entertainment package on OSNtv, the leading entertainment provider in the Middle East and
Sports entertainment platform DAZN has signed a partnership deal with prediction market Polymarket. The agreement has aimed to integrate prediction trading directly into the DAZN ecosystem, allowing users to buy and sell contracts based on the outcomes of sports and cultural events. Following the…
Riot Games has announced a new multi-year partnership with Movember aimed at strengthening mental health support across its top-tier EMEA esports competitions. According to the release, Movember will become the Official Mental Health Partner of the LEC and VALORANT Champions Tour EMEA for 2026 and…
Disguise and ASB GlassFloor have announced a strategic partnership that turns the arena floor into a fully customizable interactive digital surface. This will enable coaches to visualize ball tracking data
Advanced Systems Group (ASG) announces an exclusive partnership with Nu·Studio, the company behind the first modular, portable studio designed for immersive audiovisual production. Under the agreement, ASG will serve as
The Esports World Cup (EWC) has revealed arcade racing game Trackmania as the final title for its 2026 event. In addition to a tournament taking place as part of the multi-title esports event in Riyadh, Saudi Arabia, the Esports World Cup Foundation (EWCF) has secured a multi-year deal with Ubisoft…
Binghamton University’s Division of Athletics has joined forces with longstanding New York area sports broadcast giant MSG Networks to telecast select home games during the spring semester. The partnership with
Fight Network, a subsidiary of Anthem Sports & Entertainment, Inc. and a division of Anthem Sports Group, announces an agreement with Team Arm Wrestling Federation (TAWF) to become the exclusive
Game+, a subsidiary of global multi-platform media company Anthem Sports & Entertainment Inc., announces a continuation of its partnership with the Canadian National Pickleball League (CNPL) — reaching a multi-year
The PGA TOUR announces an expanded partnership with Amazon Web Services, Inc. (AWS) that will accelerate the transformation of how golf content is created, distributed, and experienced worldwide. As the
Major League Volleyball (MLV) is partnering with LTN to power live video production and distribution for its most expansive broadcast schedule to date in 2026. With a record 50-match broadcast
NTT DOCOMO BUSINESS, Inc. has entered into an exclusive distribution agreement with U.S.-based facility management SaaS leader 24/7 Software, Inc. This partnership will bring 24/7 Software’s cloud-based platform, which supports smarter operations for stadiums, arenas and commercial facilities, to…
The governing body has agreed a deal with the entertainment platform to serve as a central destination for the upcoming expanded 48-team tournament. This partnership builds on the successful collaboration between the two organisations during the FIFA Women’s World Cup 2023, which resulted in tens…
A new and innovative partnership between TikTok and FIFA is set to bring millions of fans even closer to the action and excitement at the FIFA World Cup 2026. TikTok
ScorePlay, the AI-powered media infrastructure built for broadcast and sports, continues its rapid expansion in the United States, solidifying its role as a central storytelling platform for professional teams and
IBM and The All England Lawn Tennis Club announce a multi-year renewal of their long-standing technology partnership. From the launch of the Wimbledon website in 1995 and the mobile application
