The business of sports tech, in brief.
The All England Lawn Tennis Club (AELTC) has agreed a multi-year renewal of its long-standing technology partnership with IBM. The collaboration, which has spanned 36 years, has evolved from the launch of the tournament’s website in 1995 to the integration of AI-powered solutions. The new agreement…
NDI, the global standard for plug-and-play IP video connectivity, announces a new partnership with Thinlabs, certifying a range of Thinlabs Power over Ethernet (PoE) devices and all-in-one displays as NDI-enabled
Bare Knuckle Fighting Championship (BKFC) and the YES Network have entered into a content, promotional, and sales partnership where BKFC programming will launch on YES and the Gotham Sports App
The American Association of Professional Baseball (AAPB) announce a one-year extension of the broadcast television agreement with Gray Media. As part of the extension, Gray will continue to deliver select
Sky and the PGA Tour have agreed a four-year extension to their long-standing partnership in the UK and Ireland through to the end of 2029. This follows recent extensions to
Sky Sports and Augusta National Golf Club have announced a multi-year extension to their long-standing partnership, keeping Sky Sports and Now as the exclusive home of the Masters Tournament in
The sports-video-production industry, especially the live event sector, is constantly in a state of evolution. Tech vendors are aiming to make the the jobs of leagues, regional networks, and national
FIFA and Roblox announces the extension of their partnership, with a new official game, FIFA Super Soccer, that is now live thanks to a new partnership with immersive gaming and
The International Olympic Committee (IOC) announces a new agreement with América Móvil (through its subsidiary AMX Contenido, S.A. de C.V. (“AMCO”)), which becomes a media rights-holder for the Milano Cortina
GameChanger, a youth sports app for scorekeeping, live streaming, statistics, and team management, announces a new partnership with Pixellot to introduce a QR code-enabled, fixed-camera live streaming experience at recreational
The Badminton World Federation (BWF) has renewed its partnership with Infront for another eight years, extending the collaboration through 2034. The renewed agreement continues to cover media and marketing rights
Champion Data announces a new partnership with the PGA of Australia and Golf Australia, making it the official broadcast graphics provider for the PGA Tour of Australia. The elevated broadcast
Netflix is getting deeper into the sports conversation. A new multi-year partnership with Barstool Sports will bring video versions of three of the brand’s biggest podcasts — Pardon My Take,
GolfPass, part of VERSANT’s Digital Platforms & Ventures portfolio, announces a major extension and evolution of its flagship partnership with top professional golfer Rory McIlroy. Under the agreement, which extends
SES, a space solutions company, and PGA TOUR Studios announce a new agreement to provide tournament content delivery and orchestration with SES’s hybrid IP, fiber and satellite network and the
Tissot has expanded its support of FIBA and the global basketball community by becoming an official partner of eFIBA, starting with the upcoming Season 4. The Swiss brand will benefit from a primarily digital presence, including being featured prominently across eFIBA’s social channels, as well as…
Daktronics of Brookings, South Dakota, and Grass Valley, a provider of live production solutions, announce a new milestone in their ongoing strategic partnership. Together, the companies are developing a next-generation,
BitFire, which specializes in software-defined live production and IP transmission, announces a strategic partnership with Appear, a provider of sustainable solutions for media processing and live content delivery. The collaboration
The Ladies European Tour (LET) has extended to its partnership with broadcaster Sky. The renewal ensures Sky Sports and streaming service NOW remain the exclusive home of the tour until the end of 2030. The agreement includes rights to the next three editions of the Solheim Cup, covering the 2026…
Momento, the fast-growing technology company redefining fan engagement through personalized digital keepsakes and real-time content, today announced major partnership momentum and an expanded roadmap heading into 2026. Momento enables sports fans
