The business of sports tech, in brief.
Lawrence Tech University‘s esports branch has announced a partnership with global esports organisation Team Liquid. The university’s esports programme is the first in the world to join forces with the organisation, the latter of which looks to gain insight into the collegiate esports ecosystem…
Public Media Management (PMM) names LTN as the technology partner for PMM Cloud, its new managed, cloud-based master control solution purpose-built for public media stations. The partnership combines PMM’s more
Combate Global and Samsung TV Plus announce an expansion of their partnership to Mexico, including live distribution of all 20 Combate Global television events in 2026. The announcement comes on
Middle Eastern gaming company Yalla Group has announced a partnership with the Saudi Esports Federation. The deal will see the company become an official event partner for the Saudi eLeague 2026 season in addition to supporting the growth of Saudi Arabia’s esports ecosystem. According to a press…
Eutelsat and Polsat Plus Group, a Poland-based media and telecommunications group, announce the renewal of their long‑standing partnership with a new multi‑year, multi‑transponder contract at Eutelsat’s flagship HOTBIRD video neighborhood
By combining modern fan distribution strategy with Spectatr.ai’s real-time AI automation, the league built instant global digital visibility in its historic first season. The Northern Super League (NSL), in partnership with AI sports technology company Spectatr.ai, delivered real-time, AI-powered…
National motorsport body Motorsport Australia has extended its existing partnership with sim racing peripherals manufacturer Next Level Racing. As a result of the extension, Next Level Racing will remain the official esports racing cockpit partner of Motorsport Australia and continues to support…
TOGETHXR, a women’s sports media company, announces a strategic partnership and equity investment in Sportsish and its founder Lily Shimbashi to bring fresh perspectives on sports and pop culture, while
MOONTON has extended its partnership with OPPO to bring the Mobile Legends: Bang Bang (MLBB) Hyper Legend Cup with a $100,000 (~£72,500) prize pool. The developer said in a press release that the prize pool is the highest ever for a college-level tournament and will be open to players from…
NDI, which specializes in plug-and-play IP video connectivity, announces an expanded partnership with OBSBOT through a renewed licensing agreement that will see NDI integrated across OBSBOT’s entire product lineup as
AE Live announces a partnership with CUE, a fan engagement platform for live sports and entertainment, to deliver real-time, second-screen interactivity designed specifically for broadcast-scale audiences. The collaboration builds on
Grass Valley, a technology provider for live production solutions, and NETGEAR Inc., which specializes in network solutions, announce a strategic partnership to serve the rapidly growing broadcast AV segment. The
Esports tournament organiser ESL has named energy drink brand Red Bull as a partner for IEM Kraków 2026. The brand becomes the official energy drink partner of the Tier 1 Counter-Strike tournament, which is taking place in the Polish city from January 28th to February 8th. Announced on social…
Tournament organiser ESL has announced a partnership with peripheral brand ZOWIE to provide monitors for the IEM Kraków 2026. ESL revealed that the Counter-Strike 2 (CS2) tournament will feature ZOWIE XL2586X+ 600Hz monitors for players to use. This is not the first time that ZOWIE has provided…
Gaming hardware brand ASUS Republic of Gamers (ROG) has announced a two-year partnership DRX. The deal will see the brand equip the South Korean esports organisation’s VALORANT and League of Legends rosters with products from its Ace Esports line-up. Unveiled on January 26th, the collaboration also…
North American esports organisation FlyQuest has announced a partnership with online trading platform Tradeify. The deal will see both parties collaborate on a range of activations taking place at several events throughout 2026. The organisation reveals that the deal will cover all of its esports…
Following 2XKO’s launch on console earlier this month, Riot Games has unveiled the entire 2026 esports roadmap for the FGC title. The competitive circuit, also known as the 2XKO Competitive Series, will include five major events and 15 Challenger tournaments, all sponsored by Riot and in…
Eight technology companies have joined forces to create a live-integrated showcase at ISE Barcelona 2026, Europe’s largest audiovisual and systems integration tradeshow. The partnership between Alfalite, Brainstorm, Dejero, Domo Broadcast
FOX Nation has expanded its partnership with Real American Freestyle (RAF), securing a new, long-term agreement to remain the exclusive broadcast partner for the emerging freestyle wrestling league. Through this
Indian game developer SuperGaming has announced an early access launch of its new mobile battle royale game, Prime Rush, in partnership with Spacecaps, the parent company of Brazilian esports team LOUD. The game will be initially launched in Brazil, followed by a wider release in Latin America…
