The business of sports tech, in brief.
Gaming peripherals brand ZOWIE has named French Counter-Strike player Dan ‘apEX‘ Madesclaire as its latest partner. As part of the partnership, the four-time Major champion will collaborate with ZOWIE to offer feedback during the product development process and share insights from the perspective…
Tournament organiser BLAST and Ubisoft have extended its global partnership for the Rainbow Six Siege (R6) esports ecosystem until the end of the 2028/29 competitive season. Announced by BLAST earlier this weekend ahead of the 2026 Six Invitational Grand Final, the company also revealed the…
Gaming furniture brand Blacklyte has been named the desk and chair sponsor of the Six Invitational 2026 tournament. The partnership will see Blacklyte’s products be used on stage during matches and displayed in a booth for fans to test out during the crowning event. The Blacklyte Athena Pro Gaming…
Esports tournament organiser PGL has partnered with ASUS Republic of Gamers (ROG) for the 2026 season. As a result of the deal, the peripherals brand becomes PGL’s official PC, monitor, and peripheral partner across its slate of Counter-Strike 2 and Dota 2 tournaments taking place over the next 10…
South Korean esports organisation T1 has signed a Memorandum of Understanding (MOU) with the South Korean Navy’s Power Analysis and Evaluation Team. As a result of the MOU, the two parties will collaborate to help strengthen the Navy’s cognitive and analysis capabilities via the integration of…
With new partnership between the league and NBC, workflows distinguish more between live, broadcast sound There’ll be a lot new for the 75th NBA All-Star Weekend (Feb. 13–15, NBC) at
LIV Golf has announced the launch of Fan Caddie, a new generative AI companion developed in partnership with Salesforce. Named Chip, the tool is built on Salesforce’s Agentforce 360 technology and aims to deliver a personalised second-screen experience within the LIV Golf app. The integration…
Ilitch Sports + Entertainment has entered a first of its kind partnership with Major League Baseball, which will provide broadcast support to both the Detroit Tigers (beginning with the 2026
PUBG Esports has announced the partner teams that will be included in its global partnership programme for the 2026 competitive season. The 2026 partner programme will have a total of 12 teams, all of which will receive extra benefits and support from Krafton in the coming months. “Many teams…
Tournament organiser BLAST has announced a Counter-Strike 2 and Dota 2 partnership with cryptocurrency-based prediction market Polymarket for 2026. The deal will include its BLAST Premier (CS2) and BLAST Slam (Dota 2) series. The collaboration kicks off with BLAST Slam VI, which is set to begin its…
Sportradar has announced a multi-year agreement with NBC Sports Regional Networks to enhance live NBA game coverage. The partnership will see NBC Sports Regional Networks leverage Sportradar’s NBA advanced data and GameFrame technology across hundreds of live NBA game broadcasts during the 2025-26…
National esports body British Esports has announced a partnership with UK public university Loughborough University to strengthen education and training across the esports ecosystem. The two parties have signed a Memorandum of Understanding (MoU) to support the continued development of the industry…
Tekken 8 world champion Arslan ‘Arslan Ash‘ Siddique has announced that he will move to Japan, selecting the country as his new base for professional activities. The seven-time EVO champion has also formed a strategic partnership with Global Agency Co., Ltd, which looks to support him as he…
Gambling blocking application Gamban has announced that it is launching a dedicated Discord server in partnership with Danish esports organisation ECSTATIC. Named the ‘Gamban Hub’, the Discord serves as a space for those affected by gambling harm to meet up, socialise, game, and more. The server…
Tournament organiser BLAST has renewed its partnership with ASUS for the 2026 BLAST Premier season, which includes six Tier 1 Counter-Strike 2 events. ASUS has been named the official monitor, PC, laptop, mouse and keyboard partner for the events, which are set to take place across three continents…
The annual in-venue show is a partnership between the NFL and the host venue NFL fans will call the Bay Area home for Super Bowl LX, and, for those attending
The Portuguese Esports Federation (FPDE) has renewed its partnership with MOONTON Games for the third consecutive year in line with the country’s Esports Vision 2030. As part of the collaboration, the FPDE aims to grow Mobile Legends: Bang Bang (MLBB) as a leading esport in Portugal in line with…
Epic Games has announced the Fortnite KPop Demon Hunters Cup in partnership with the animated Netflix movie KPop Demon Hunters. Taking place on February 6th, the tournament will offer the Jinu outfit and Sussie back bling for free to best performing players. Other rewards include the HUNTR/X…
Vizrt, which specializes in live production technology as well as transforming viewer experience and engagement, introduces two brand new solutions in partnership with Zoom, the AI-first collaboration platform. With InteractifAI
Sentinels has joined forces with cloud infrastructure provider Theta Network to launch an AI-powered fan service agent. Available later this month, the agent will be integrated across the North American esports organisation’s website, Discord server, and community channels. Described as a 24/7…
