The business of sports tech, in brief.
The WTA (Women’s Tennis Association) and TikTok has announced a global content partnership to expand how fans discover and experience women’s tennis, combining player-led storytelling, creator content and innovative digital experiences to provide more ways to follow the excitement on TikTok. The…
The WTA and TikTok announced a global content partnership to expand how fans discover and follow women’s tennis through player-led storytelling, creator content and digital experiences on TikTok. The WTA
The United States Tennis Association (USTA) and technology giant IBM have agreed to a five-year extension of their long-standing commercial and technical partnership, ensuring IBM remains the Official Artificial Intelligence and Cloud Partner of the US Open Grand Slam tournament through 2031.
Baseline Vision, a leading provider of portable, AI-powered tennis technology, has announced a multi-year partnership with the Tennis Data Innovations (TDI) to provide real-time data solutions across the ATP Challenger Tour, worldwide. The agreement represents a significant expansion of advanced…
The partnership will see Baseline Vision’s AI-powered tracking technology deployed at ATP Challenger Tour events worldwide, supporting the collection and delivery of live data from professional matches. Baseline Vision’s system uses computer vision technology to track both players and the ball in…
Tennis Australia has secured a partnership with global technology leader Adobe, designating the firm as the Official AI Marketing and Creativity Partner of the Australian Open.
beIN Asia Pacific has secured exclusive broadcast rights to Wimbledon across Southeast Asia and Hong Kong from 2027 to 2031, extending its long-standing media partnership with the All England Lawn Tennis Club (AELTC). The five-year agreement will see live coverage of The Championships distributed…
Veritone has announced a multi-year content licensing agreement with ATP Media, the broadcast production and distribution arm of the ATP Tour, making ATP’s archive of match highlights, player features, and
Enterprise artificial intelligence and data solutions provider Veritone has entered into a content licensing agreement with ATP Media, the broadcast production and distribution arm of the ATP Tour.
World Team Tennis (WTT) has announced a broadcast partnership with USA Sports, the sports division of Versant. USA Sports will air all six of WTT’s live matches exclusively on CNBC
Sportradar has expanded its partnership with Polymarket, extending its sports data, streaming and integrity services to the prediction market platform across more than 20 leagues and competitions. The expanded US agreement adds properties including the Bundesliga, Euroleague Basketball, Chinese…
SMT is expanding its technology partnership with the Cincinnati Open this year, adding new LED displays, production capabilities, and fan-facing experiences at the Lindner Family Tennis Center. SMT’s relationship with
WTA Ventures has appointed IMG as its managed production services partner in a multi-year agreement commencing with the 2027 season. The partnership is the latest element of the WTA’s strategy to
The All England Lawn Tennis Club (AELTC) has agreed a new broadcast partnership extension with the BBC, securing coverage of the Grand Slam tournament until 2033. The free-to-air agreement guarantees that Wimbledon will remain fully accessible to UK audiences across television, radio, and digital…
ATP and TikTok have announced an expansion of their global content partnership, extending the ATP’s TikTok hub powered by TikTok GamePlan to cover all nine ATP Masters 1000 events and
Tennis Channel has completed a transition from satellite-based distribution to a fully IP-native distribution model in partnership with LTN. The network, owned by Sinclair, delivers more than 100 tournaments annually
Foxtel Business has announced an exclusive distribution partnership with beIN Sports on 27 March 2026. The agreement brings premium European football and international tennis back to Australian pubs and clubs after a six-month hiatus, during which beIN’s commercial distribution was handled by the…
ATP Media has expanded its partnership with sports technology company Deltatre to transform its broadcast production across the 2026 ATP Tour. The new multi-year deal builds on a data and graphics collaboration that began in 2017. The latest technology includes fully automated data-driven TV…
Deltatre has announced a multi-year partnership with ATP Media, the media arm of the ATP Tour, covering broadcast graphics, data, and production across the 2026 ATP Tour. The partnership expands
IBM and The All England Lawn Tennis Club announce a multi-year renewal of their long-standing technology partnership. From the launch of the Wimbledon website in 1995 and the mobile application
