The SportsTech Brief

The business of sports tech, in brief.

Sports tech partnership news: Tennis

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Partnerships · 7 Jan 2026 · GB

Wimbledon serves up new IBM deal

The All England Lawn Tennis Club (AELTC) has agreed a multi-year renewal of its long-standing technology partnership with IBM. The collaboration, which has spanned 36 years, has evolved from the launch of the tournament’s website in 1995 to the integration of AI-powered solutions. The new agreement…

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