The business of sports tech, in brief.
The WTA (Women’s Tennis Association) and TikTok has announced a global content partnership to expand how fans discover and experience women’s tennis, combining player-led storytelling, creator content and innovative digital experiences to provide more ways to follow the excitement on TikTok. The…
The WTA and TikTok announced a global content partnership to expand how fans discover and follow women’s tennis through player-led storytelling, creator content and digital experiences on TikTok. The WTA
Tennis Channel announced today its launch as a Premium Subscription on The Roku Channel. Tennis Channel offers viewers a single home for Tennis Channel and Tennis Channel 2, both now
From a first-of-its-kind accessibility feed to a new graphics supplier and the BBC’s Signals layer, The All England Lawn Tennis Club (AELTC) is opening The Championships to new and underserved
SMT is expanding its technology partnership with the Cincinnati Open this year, adding new LED displays, production capabilities, and fan-facing experiences at the Lindner Family Tennis Center. SMT’s relationship with
The All England Lawn Tennis Club, AKQA and Hawk-Eye Innovations have launched HawkAR: Inclusive Feed, a combined accessibility layer for The Championships, Wimbledon 2026. The solution brings together two breakthrough
The All England Lawn Tennis Club and IBM have introduced new and enhanced digital fan features for The Championships, Wimbledon 2026, with AI-powered tools available through the Wimbledon app and
ATP and TikTok have announced an expansion of their global content partnership, extending the ATP’s TikTok hub powered by TikTok GamePlan to cover all nine ATP Masters 1000 events and
Tennis is a game of patterns, momentum and marginal gains. As artificial intelligence begins to unlock the sport’s deepest data, those patterns are no longer just analysed – they are being translated, visualised and, increasingly, predicted in real time. Patrick Mostboeck, Senior Vice President…
