The business of sports tech, in brief.
MAGIC AI, the business behind the MAGIC AI Mirror, has closed an £8 million Series B round to scale in the United States and capitalise on the surging AI fitness market. The round is believed to be the largest funding round for an AI fitness company this year, and arrives as MAGIC AI is named
No longer just a software brand, Arketa is opening an NYC studio as part of a play to better understand how it can help its customers
The Dubai-based company, which already works with U.S. operators including Crunch Fitness and UFC Gym, has big plans for the American gym market
New York Sports Club and Vasa Fitness launched first-of-their-kind AI personal training apps, signaling a new era in how gyms leverage artificial intelligence.
Kinotek has closed $2 million in post-seed equity funding for its platform that provides feedback on people's movement, with users including the Cincinnati Reds.
Truemed, which allows Americans to use HSA/FSA funds on fitness and wellness items, works with brands including Peloton and Eight Sleep.
Started out of Lauren Kleban's garage in LA, Lekfit now has tens of thousands of digital fitness subscribers and a brick-and-mortar location.
Hybrid fitness app ROXFIT has doubled its user base since closing an £800,000 funding round in May, as demand surges for tools tailored to the fast-growing HYROX-style training scene. The round was led by DSW Ventures with co-investment from York Angels, alongside additional angel backing from…
