The SportsTech Brief

The business of sports tech, in brief.

Fitness tech news · North America

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Sport
Fan & Venue · 8 Apr 2026 · US

Strava Gets In on the Pet Wellness Boom

Social fitness app Strava is making moves including allowing owners to track activities with their pets and partnering with pet food brand Iams.

Athletech News
News · 22 Jan 2026 · GB, US

Strava to expand London footprint after growing San Francisco hub

Strava is planning to expand its London footprint, cementing the capital’s role as the fitness platform’s European hub as it continues to scale its global operations. The move comes as the San Francisco-based firm reported a standout year of growth and product development, with the company…

BusinessCloud
News · 1 Jan 2026 · US

How Health Tech Is Transforming Gyms & Clubs

From body-composition scanning to metabolic testing and GLP-1s, fitness facilities across the U.S. are morphing into preventive health hubs.

Athletech News