The business of sports tech, in brief.
STADIUM TECHNOLOGY NEWS PPG Paints Arena deploys 6 GHz Wi-Fi network to boost fan connectivity PPG Paints Arena in Pittsburgh has rolled out a new 6 GHz Wi-Fi network designed to handle high-density connectivity during concerts and Pittsburgh Penguins games. The upgrade includes roughly 500 access…
Premium ticketing platform Seat Unique has acquired P1 Travel, a provider of tickets and hospitality packages for sporting events. The acquisition brings together two companies to create a global platform for premium live experiences. The move comes amid growing consumer demand for luxury…
Major League Baseball (MLB) has named Polymarket as its Official Prediction Market Exchange and signed a memorandum of understanding (MOU) with the Commodity Futures Trading Commission (CFTC) regarding prediction market
New features across mobile, connected devices, and automotive platforms underscore continued evolution of the tournament’s direct-to-consumer experience As the First Round of the 2026 NCAA Division I Men’s Basketball Championship
FIFA has partnered with YouTube, which will become a preferred platform for the FIFA World Cup 2026. The agreement will provide new ways for fans, media partners and creators to engage with the tournament. The deal offers media partners more content to showcase on their YouTube channels, including…
The National Football League has launched the NFL Draft Innovation Challenge, a new crowdsourcing initiative under the NFL Innovation Hub, designed to advance how the league evaluates impactful technology across the fan journey, local engagement and global event experience. The NFL Draft Innovation…
The founders of a new pay-as-you-train fitness booking platform met on a degree apprenticeship – and say it provided them with a springboard for success. SPORTL, based in London, aims to help anyone access gym classes in real-time via an app and recently raised £250,000 in pre-seed investment. It…
DirecTV is introducing several new viewing features, including a multi-screen “March Madness Mix” channel and an updated Sports Central mobile app hub, ahead of the 2026 NCAA Men’s Basketball Tournament.
Software giant's Daxko's new Elevate Wellness program helps gyms and clubs link members with licensed telehealth providers to offer GLP-1s and other services.
Texas Athletics sought to modernize its media production, enhance fan experiences, and prepare students for sports media careers. By collaborating with Dell Technologies, they aimed to achieve cutting-edge broadcast capabilities.
Hockey New Zealand has officially partnered with the mobile app CoachMate to digitise its coaching resources, providing a streamlined support system for the thousands of volunteers who underpin the sport across Aotearoa.
Ease Live, an Evertz company specializing in interactive graphical overlays, has deployed its platform on Red Bull TV for Premier Padel coverage. The deployment coincides with Premier Padel reporting a
NBCUniversal previewed several new AI-powered features coming to the Peacock mobile app, including a major focus on vertical video (after first introducing vertical clips across genres in early 2025). Peacock
Comcast’s Xfinity is partnering with NBC Sports and Golf Channel to deliver THE PLAYERS Championship in RealTime4K for the first time, alongside two new viewing features — Create Your Own
Coverage features true 3D graphics, robocams with the same graphics capabilities as a drone, Weather Applied Metrics tapping live drones The PGA TOUR is taking use of on-course drones and
MatchWornShirt (MWS), the global destination for authenticated match-worn sports memorabilia, has signed on with the LA Clippers as Official Digital Auction Partner to launch a new series of official game-worn jersey auctions starting this season and extending into the 2026-27 season. This…
TOURCAST Range and putt tracing are among new features that benefit fans, players, officials, and broadcasters For the PGA TOUR, fan forward has multiple meanings. It refers to a broadcast
THE PLAYERS Championship will introduce new technologies and on-site changes at this year’s tournament. “As we celebrate the return of THE PLAYERS Championship, we are thrilled to introduce a host
