The business of sports tech, in brief.
I speak with sports, stadium, and live environment executives around the world frequently, and AI continues to come up as a board-level topic. Leadership teams are asking the same questions: what should we be doing with AI, where is the value of using it, and how fast do we need to move? The…
Kiswe, which specializes in streaming technology and services, and All Elite Wrestling (AEW), announce the global launch of MyAEW, a new digital platform for AEW fans. Powered by Kiswe, the
STADIUM TECHNOLOGY NEWS Pacers Sports & Entertainment builds ST 2110-based production control center Pacers Sports & Entertainment has built a new IP-based broadcast control center anchored on the SMPTE ST 2110 standard to support in-venue productions at Gainbridge Fieldhouse. The facility gives…
On the surface, golf clubs are asset-rich businesses. They own land; have loyal members; attract visitors; and operate in a sport enjoying somewhat of a post-pandemic boom. However, according to Rob Corcoran, director of The Revenue Club, many clubs still leave significant revenue on the table…
The strategy of building a Wi-Fi antenna for specific stadium long-distance connectivity needs is paying off for networking giant Cisco. Since Cisco introduced its stadium-specific wireless solutions, nearly 25,000 units have been deployed, including the new CW9179F, which has seen the fastest ramp…
With Super Bowl LX taking place in Santa Clara, all eyes were not only on the field — but on the future of fandom itself. New technologies are being introduced
ESPN will once again transform a live NHL game into an animated world this spring. On April 5, the Washington Capitals–New York Rangers matchup will receive a real-time animated presentation
Cosm announces that it will open its third immersive entertainment venue at downtown Atlanta’s Centennial Yards on June 10, 2026. Its first public event will be Game 4 of the
Smith Entertainment Group transformed how local sports are consumed by creating SEG+, a centralized streaming destination that reimagines fan engagement for supporters of the Utah Jazz and Utah Mammoth. SEG,
Lega Basket Serie A (LBA), the governing body for Italy’s premier basketball championship, partners with ScorePlay, the AI-powered media infrastructure built for sports, to centralize and streamline its digital content
Beyond Sports, a Sony group company, and LIV Golf, the world’s golf league, unveil LIV Golf Fantasy and LIV X. These two innovative gaming experiences are built to redefine global
Studio Grow will adopt FitGrid as its core comparative intelligence layer, giving its team access to standardized metrics and cross-booking-platform benchmarks.
Victory+, a free, ad-supported sports streaming service, announces the launch of its NWSL Content Hub, an always-on destination designed to deepen fan engagement through behind-the-scenes access, real-time storytelling, and exclusive
STADIUM TECHNOLOGY NEWS Orlando Magic deploys ST 2110 IP Control Room at Kia Center to modernize game production The Orlando Magic have launched a new SMPTE ST 2110 IP-based production control room at Kia Center, replacing legacy broadcast infrastructure with a fully networked workflow supporting…
The NFL announces the launch of the NFL Draft Innovation Challenge, a new crowdsourcing initiative under the NFL Innovation Hub designed to advance how the league evaluates impactful technology across
With the 2026 AFC Women's Asian Cup kicking off this week, Areto and FIFPRO's partnership will look to protect competing players from online abuse and harmful behaviour. First line of defence All 12 teams competing in the tournament and its players will have access to Areto, a trusted platform…
The Gotham Sports App, the exclusive direct-to-consumer streaming home of MSG Networks and the YES Network, is now available for purchase through Prime Video for sports fans within YES’ and
Supported by partners, the in-venue production team keeps videoboard-show quality high Lucas Oil Stadium, the home of the NFL’s Indianapolis Colts and major sports events for almost two decades, continues
By deploying Spectatr.ai’s PULSE AI engine, the league delivered 10.6M + video views and 9x fan engagement growth during its global expansion season. Hockey One League, Australia’s premier national field hockey competition, partnered with AI sports technology company Spectatr.ai to deliver…
