The business of sports tech, in brief.
Victory+, a free, ad-supported sports streaming service, announces the launch of its NWSL Content Hub, an always-on destination designed to deepen fan engagement through behind-the-scenes access, real-time storytelling, and exclusive
STADIUM TECHNOLOGY NEWS Robot Dogs to enhance stadium security at 2026 World Cup In preparation for the 2026 FIFA World Cup, Mexican authorities are deploying a squad of four remote-operated robot dogs equipped with cameras, night vision, and communication systems to patrol around BBVA Stadium in…
In the basement of a gleaming MLS stadium that opened just three years ago, beneath the LED ribbons and IP-connected systems, there runs a cable plant engineered for workflows that are no longer the default. Forty-two thousand feet of triax, coaxial cable’s beefier cousin, run through conduit and…
FIFA and Lenovo have unveiled a series of artificial-intelligence–driven technological innovations intended to enhance officiating technologies, match analysis capabilities and performance, and drive fan engagement ahead of the game-changing 48-team
The governing body has agreed a deal with the entertainment platform to serve as a central destination for the upcoming expanded 48-team tournament. This partnership builds on the successful collaboration between the two organisations during the FIFA Women’s World Cup 2023, which resulted in tens…
A new and innovative partnership between TikTok and FIFA is set to bring millions of fans even closer to the action and excitement at the FIFA World Cup 2026. TikTok
FIFA and Lenovo have unveiled a series of technological innovations driven by artificial intelligence (AI) that are set to enhance officiating technologies, match analysis capabilities and performance, and drive fan engagement ahead of the game-changing 48-team FIFA World Cup 2026™. Revealed by…
FIFA and Roblox announces the extension of their partnership, with a new official game, FIFA Super Soccer, that is now live thanks to a new partnership with immersive gaming and
In a world where altcasts have become increasingly formalized, media company TOGETHXR — originator of the Everyone Watches Women’s Sports slogan — continues to reimagine live sports content. During NWSL
Brentford has built its reputation on innovation, both on and off the pitch. As one of the most progressive clubs in English football, Brentford’s ambition to continually improve the matchday experience for its supporters led to a partnership with Ticketmaster to deliver a first for the Premier…
With KSI on the touchline and a production team steeped in Soccer AM chaos, Baller League serves up football as content first and competition second. But does that make it
Brighton & Hove Albion Football Club currently sit in 11th place in the Premier League, but there’s another ranking of England’s topflight football teams in which the Seasiders sit at the
