The SportsTech Brief

The business of sports tech, in brief.

Fan & Venue news: Football (soccer)

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Sport
Broadcast & Streaming · 19 Apr 2026 · AU, ES

LaLiga and RFEF launch RefCam in latest innovation drive

The technology made its debut in Saturday's clash between Atlético de Madrid and Real Sociedad in the Copa del Rey final, marking the start a new era for fan experiences. Giving the game a new perspective With RefCam, LALIGA and the Royal Spanish Football Federation (RFEF) will provide an entirely…

Soccerscene
Partnerships · 14 Apr 2026 · GB

DAZN adds prediction layer with ADI Predictstreet

Sports entertainment platform DAZN has entered a strategic partnership with the new prediction market, ADI Predictstreet. The deal will see DAZN integrate ADI Predictstreet, the official prediction market partner of the FIFA World Cup 2026™, into its platform. A real-time prediction layer will be…

Sport Industry Group
Fan & Venue · 2 Apr 2026 · GB

WSL Football Launches Official App For Fans

WSL Football have created a new app to give fans of the Barclays Women’s Super League and Barclays Women’s Super League 2 front row seats to content they won’t find anywhere else. Available to download now from the Apple App Store or Google Play Store, the official app has everything a fan of the…

iSportConnect
Partnerships · 18 Mar 2026 · GB

FIFA partners with YouTube for 2026 World Cup

FIFA has partnered with YouTube, which will become a preferred platform for the FIFA World Cup 2026. The agreement will provide new ways for fans, media partners and creators to engage with the tournament. The deal offers media partners more content to showcase on their YouTube channels, including…

Sport Industry Group · +1 other outlet