Analytics & AI news

How PerVista AI Is Turning Stadium Cameras Into Real-Time Threat Detection Systems

Bundesliga Prepares for the Future With Trial of Automated Match Production

Dominik Scholler, VP of product management and innovation at the DFL, explains why and how the Bundesliga is trialling the automated production of matches, and shares his thoughts on AI

Inside Bundesliga’s New 3D Tracking System for Broadcast Analysis

Since the start of the 2025-26 season, the Deutsche Fußball Liga (DFL) has been using 3D tracking technology to capture detailed movement data from every Bundesliga match. Tracking cameras record

TeamUp’s AI Business Advisor Turns Data into Decisions

The fitness industry has entered the era of data abundance. Technology advancements and AI have given operators unprecedented visibility into performance — from attendance and retention to revenue, churn risk and capacity utilization. But access to endless data alone doesn’t translate into better…

PGA TOUR ‘Fan Forward’ Digital Efforts Make the Most of Data, Personalization

TOURCAST Range and putt tracing are among new features that benefit fans, players, officials, and broadcasters For the PGA TOUR, fan forward has multiple meanings. It refers to a broadcast

SVG New Sponsor Spotlight: Adrenaline’s Casey Huke Talks Data-driven Storytelling and ESPN’s MNF Playbook Altcasts

Today’s sports fan craves deeper insights than ever before and broadcasters are serving that demand with the launch of analytics-powered alternative viewing experiences. Enter Adrenaline, a company that builds predictive

PGA TOUR Efforts at THE PLAYERS Show Power of Video, Data, AI

The attention of golf fans (and even plenty of non-golf fans) shifts this week to Ponte Vedra Beach, FL, and TPC Sawgrass. THE PLAYERS tournament there captures the attention of

Sportel Singapore: Technology Masterclass: Making Sense of New Trends

The world of sports content creation technology is advancing faster than ever as concepts like cloud-based production, generative AI, and automated production continue to mature. Join us for a panel

At SportsInnovation 2026, AI Remains Biggest Opportunity and Toughest Challenge

Artificial intelligence was once again the big talking point during the biennial SportsInnovation event which took place this week in Düsseldorf (March 4-5). Organized by D.Sports and the DFL, the

Biological Maturation Is Becoming a Core Layer in Youth Athlete Development

LiveU Marks First Large-Scale Global Deployment of AI-Driven LIQ at Winter Games

LiveU announces the first large-scale deployment of its AI-driven LiveU IQ (LIQ) technology at a global, multi-venue sporting event, setting a new benchmark for resilient, high-quality IP contribution at the

The Future of AI Motion Analysis: From Biomechanics Research, to the ISS, to Juventus Forward

In the fast-evolving field of sports technology, KineMo’s trajectory in early 2026 reflects a piece of a wider movement- one powered by AI, single-camera biomechanics, and a drive to democratise motion tracking across sport, rehab, and even astronaut training. For Australian club administrators…

Ochy and Juventus Forward: How AI Biomechanics Is Reshaping Elite Performance

In sports technology, evolution is rarely linear. The story of Ochy’s journey from running retail to global football is proof that the right bet, on athletes’ movement and real, usable data, can fundamentally shift the landscape. For stakeholders in Australia’s football, performance and tech…

SMX League Partners with Owl AI as Official AI Trailblazer to Revolutionize Action Sports Technology

Owl AI a pioneer in artificial intelligence for professional sports, announces a strategic partnership with the SMX League. By joining Owl AI’s “AI Trailblazer” program, the Monster Energy SMX World

SVG Sit-Down: AWS’s Regina Rossi on the Company’s New Vertical-Video–Cropping Tool

AWS Elemental Inference could help sports broadcasters learn to love AI This week,AWS unveiled AWS Elemental Inference, an AI-powered cropping tool that intelligently transforms 16:9 landscape broadcasts into vertical 9:16

SVG New Sponsor Spotlight: CAMB.AI’s Akshat Prakash on AI Translation and the Future of Live Sports Localization

CAMB.AI provides AI speech synthesis and translation with a focus on localization infrastructure. CAMB.AI specializes in AI-driven localization for media, especially real-time multilingual commentary and broadcasts in live sports. AI and

Hockey One Achieves 9x Fan Engagement Through Real-Time AI Highlights by Spectatr.ai in 2025

By deploying Spectatr.ai’s PULSE AI engine, the league delivered 10.6M + video views and 9x fan engagement growth during its global expansion season. Hockey One League, Australia’s premier national field hockey competition, partnered with AI sports technology company Spectatr.ai to deliver…

MOJOE launches AI platform for player care and athlete transition

Former professional footballers Joe Davis and Tim Alexander have launched MOJOE, a new AI-led platform designed to modernise player care and address athlete transition and post-career outcomes. Scheduled for a formal launch on 2nd March 2026, the platform has been developed to tackle the lack of…

AFL and Telstra Launch Optical Tracking Trial at Marvel Stadium

The AFL and Telstra have announced a leap in their sports technology, entering a two-year partnership with Champion Data to trial cutting-edge Optical Tracking Technology at Marvel Stadium.

New ‘AWS Elemental Inference’ Offers AI-Powered, Real-Time Vertical-Video Conversion

AWS has unveiled AWS Elemental Inference, a fully managed AI service that automatically transforms live and on-demand video broadcasts for mobile-viewing audiences. The AI-powered cropping tool intelligently transforms 16:9 landscape