The business of sports tech, in brief.
BRAHMA AI will exhibit at NAB Show 2026 (Booth W2415, West Hall), demonstrating its Enterprise AI Content Platform for media, entertainment, sports, and technology organizations. BRAHMA AI is a platform
Mediaproxy has developed a suite of AI-powered tools for brand and advertisement tracking, integrated into its LogServer compliance logging and analysis platform. The tools will be demonstrated at NAB Show
The HVLP operator is bringing the AI revolution to its personal training ecosystem, amplifying personalization.
NYSC has partnered with Zing Coach to launch MYCO, an AI-powered fitness coach designed to deliver personalized programming to all members.
The NFL and AWS have added an AI assistant to NFL IQ, an analytics platform powered by Amazon QuickSight, ahead of the 2026 NFL Draft. The assistant allows fans to
The Barclays Women's Super League (WSL) will collaborate with Nike and Sportable, a data and analytics company in the sports landscape, making it the first football league in the world to use advanced tracking technology. Where innovation meets football Sportable's Connected ball technology will…
Sportradar has secured a multi-year agreement with Liga Nacional de Basquete to manage data, betting and integrity services across Brazil’s top basketball competitions. The agreement grants Sportradar worldwide audiovisual betting and gaming rights, along with betting data collection and…
Synamedia will demonstrate AI by Quortex at NAB Show 2026, a framework that applies AI capabilities to video workflows on demand rather than continuously. The system uses Quortex smart sampling
Bryson DeChambeau is spearheading an investor group that is acquiring Sportsbox AI, a company specializing in AI technology and 3D motion capture for mobile sports and fitness coaching and training applications.
Eluvio has unveiled a new architecture for video AI and an updated Eluvio Video Intelligence Editor (EVIE) ahead of NAB Show 2026. Eluvio AI runs analysis and inference inline within
As sports media organization continue to seek out new ways to streamline their production workflows, Flowstate AI promises to transform hours of unstructured footage into searchable, actionable, intelligent content. Built
The United Football League (UFL) has named Sportable its Official Connected Ball and Player Tracking Partner. Sportable’s connected football and wearable player tracking technology will be deployed across all 43
What Google published in 2017 could unlock your venue’s AI potential In 2017, a team of researchers at Google published a paper with an understated title: Attention Is All You Need. It introduced a new way of processing information called the transformer architecture that led to the AI explosion we…
Like every sector AI is becoming more prevalent in sport, but it’s vital we retain human checks, balances and oversight to avoid relinquishing all decisions to chatbots which may not get the game as David Granger explains. For most of us, AI is a decent research assistant, an occasionally amusing…
Nike and WSL Football have launched Sportable’s Connected Ball and player-tracking technology in the Barclays Women’s Super League, making the UK league the first in the world to use the system. From the start of the 2026-27 season, Sportable’s FIFA-certified Connected Ball technology will be…
MLB has partnered with Google Cloud on a new AI-powered feature — dubbed Scout Insights — in the MLB Gameday pitch-by-pitch viewing experience available through the league’s app. Built with
With AI now the industry-wide priority, Big Tech companies are uniquely positioned to reinvent video and broadcast workflows. Backed by deep engineering talent, massive cloud infrastructure, and top-down AI mandates,
College coaches and recruiters are way ahead of cheating athletes.
