The business of sports tech, in brief.
Sports technology company Sportradar has released its annual integrity report, showcasing its efforts to protect the integrity of sports and esports events that took place throughout 2025. The Integrity in Action report reveals that the company monitored approximately 100,000 esports matches…
Veritone, Inc announces a renewal of its agreement with U.S. Soccer to license all audiovisual content for the U.S. Women’s and Men’s National Teams, Youth National Teams, and Extended National
Professional Game Match Officials (PGMO) has agreed a partnership with Personar to integrate AI audio analysis into Premier League officiating. The London-based company’s TrackSwift platform, originally developed for Formula 1, analyses live audio communications between on-field referees and VAR…
The NFL and StatusPRO, a sports entertainment and technology company that combines AI and performance data with emerging technology to create experiential content, announces an expansion of their partnership, granting
In an announcement made yesterday, Football Queensland revealed that it will partner with StepOut, an AI-driven performance analysis platform. The collaboration aims to boost player development and make talent identification more accessible to coaches. An innovative training tool By establishing a…
PTZOptics announces the launch of its visual reasoning initiative that makes video more actionable by combining robotic PTZ camera systems, AI, and open integration. The initiative supports an open, practical
Ultralytics’ YOLO26 arrived quietly in January, but make no mistake: in the global arms race for vision analytics, this is the biggest leap forward the football industry has seen in years. For Australian football, which is too often left to play catch-up with European and Asian rivals, the new…
Zenoti's Dheeraj Koneru explains the intricacies of AI and how brands across the fitness and wellness industry can best deploy it
Select West Coast LA Fitness gyms will offer AI-powered, motion-tracking basketball courts that feature NBA-level training tech.
LIV Golf has announced the launch of Fan Caddie, a new generative AI companion developed in partnership with Salesforce. Named Chip, the tool is built on Salesforce’s Agentforce 360 technology and aims to deliver a personalised second-screen experience within the LIV Golf app. The integration…
Olympic Broadcasting Services (OBS) has made a “significant breakthrough” in its use of artificial intelligence (AI) as a tool for helping to create content that better explains sporting action to
Genies, the AI avatar technology company powering the next era of interactive digital identity, entered into a landmark collaboration with MLB Players, Inc., the business arm of the Major League
PIF-owned AI company HUMAIN has acquired a controlling stake in sports technology firm ai.io to launch a new vertical, HUMAIN Sport. The deal marks a significant expansion for HUMAIN, which was established by PIF in May 2025. The new division, HUMAIN Sport, will combine the company’s full-stack AI…
The streamer is pushing the envelope on analytics.
Over the past decade, the NFL and Amazon Web Services have changed how football analytics are analyzed and presented through Next Gen Stats. There’s real-time data and insights for not
Alibaba Cloud is partnering with Olympic Broadcasting Services (OBS) and the International Olympic Committee (IOC) to deploy cloud and AI technologies for the Olympic and Paralympic Winter Games Milano Cortina
Uscreen’s new survey reveals that lack of time and motivation remain the biggest obstacles, while digital programs show long-term engagement potential.
The two firms are combining strategic consulting and AI execution to help fitness operators integrate automation and intelligence.
Runeasi, a KU Leuven spin-off focused on running and movement analysis, hasraised €1 million in a new investment round. The round was led by Smarter Ventures, with participation from existing investor...
In the high-stakes economy of professional football, the "eye test" remains a stubborn incumbent. While elite European clubs have long industrialised their data workflows, the Australian market often operates on a friction-heavy model of anecdotal scouting and manual video analysis. However, the…
