The SportsTech Brief

The business of sports tech, in brief.

Analytics & AI news

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Funding · 5 May 2026 · SE

Tennis Line-Calling Tech Grows From Pro Play to Local Courts

Stockholm-based tennis tracking startup PlayReplay has raised $12 million as it expands electronic line-calling, now a fixture at elite events, to lower-level play. PlayReplay has been used in 350,000 sessions, covering matches ranging from 12-year-olds’ tournaments to college and professional…

Sportico
Analytics & AI · 28 Apr 2026 · Global

Pixellot and HELIOS Announce Automated Hockey Shift Video Integration

Pixellot and HELIOS have announced an integration that automatically converts full-game hockey video into individualized shift videos for each athlete, without manual input from coaches, players, or parents. Pixellot’s AI-powered

Sports Video Group
Analytics & AI · 23 Apr 2026 · US

If Every NFL Team Used AI Before the Draft, Why Is It a Punchline?

I get it—it’s fun to make fun of NFL general managers. If we’re going to spend months obsessing over a four-day event that fundamentally could be an email, we might as well have some laughs along the way. But amid the non-answers and subterfuge (and presidential appearances??) that otherwise fill…

Sportico
Partnerships · 23 Apr 2026 · CH, GB

Genius Sports Strikes AI partnership with the Swiss Football League

Genius Sports Limited (“Genius Sports”), a global leader in real-time sports data, has struck an exclusive, multi-year technology and AI partnership with the Swiss Football League, the governing body of the Brack Super League and dieci Challenge League. This agreement executes upon Genius Sports’…

iSportConnect · +1 other outlet
Broadcast & Streaming · 14 Apr 2026 · Global

NAB 2026: BRAHMA AI to Exhibit Enterprise AI Content Platform

BRAHMA AI will exhibit at NAB Show 2026 (Booth W2415, West Hall), demonstrating its Enterprise AI Content Platform for media, entertainment, sports, and technology organizations. BRAHMA AI is a platform

Sports Video Group