The business of sports tech, in brief.
For the first time at a women’s golf major, every player in the field will receive an AI-generated round recap, fans can follow players onto the practice range with 3D
The Bundesliga has announced the launch of Captain, an AI assistant built into the official Bundesliga app in partnership with Amazon Web Services. Captain gives fans access to live statistics,
The sports-analytics company combines its data with proprietary AI to help leagues and teams, broadcasters and streamers, and rightsholders to deepen storytelling and enhance the fan experience As Opta marks
The fitness industry is entering a period of rapid transformation, driven by advances in AI, evolving consumer expectations, and a growing emphasis on wellness, recovery and longevity.
Alibaba signs exclusive 6-year deal with UEFA for AI services and 360-degree replay technology across Champions League, Europa League and Euro 2028.
Ahead of the growing convergence of AI, athlete intelligence, and personalised sports learning, iSportConnect’s Taruka Srivastav spoke with str8bat Co-founder & CEO Gagan Daga about the company’s vision for performance intelligence, the evolution of athlete monetisation, AI-driven coaching, and the…
Kitman Labs, the global leader in performance intelligence has announced the launch of My iP, a new reporting and visualization capability within its iP: Intelligence Platform. My iP integrates Gemini Enterprise Agent Platform’s enterprise-grade analytics and business intelligence infrastructure…
Major League Pickleball (MLP presented by DoorDash) has launched an AI officiating system developed by Owl AI at the start of its 2026 season in Dallas. The system uses existing
Norwegian-based SportAI has announced the acquisition of Padelytics. The move unites two of the most prominent artificial intelligence (AI) teams currently operating within the racket sports industry, specifically targeting the rapid global expansion of padel, tennis, and pickleball.
As the 2026 Major League Pickleball season kicks off this weekend in Dallas, it will mark the beginning of an all-new era in sports officiating. In a groundbreaking partnership with Owl
In advance of this year’s Sports Emmy Awards, SVG is taking a deep dive into the six production-technologies nominated for this year’s George Wensel Technical Achievement Award. Rodeo has long
England and Manchester United F.C. defender Harry Maguire has co-founded Feedz, a new AI-powered coaching platform. The application has launched to help sports coaches deliver player feedback and performance analysis more efficiently. The platform enables coaches to record short voice notes about…
As AI lowers the barrier to building betting models, a new generation of would-be sharps is emerging - but the syndicates already dominating global wagering markets may be pulling further ahead.
For sports organizations, the most valuable assets are often the most sensitive: playbooks, depth charts, scouting reports, and pre-draft intelligence built over months of preparation. That tension — between the
ABS has been the talk of the town in Major League Baseball this season and now, the technology is ready to make its college debut. The Southeastern Conference (SEC) will
Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The company says Opta Pulse enables sports highlights
The WNBA and Amazon Web Services (AWS) have announced a multi-year partnership making AWS the Official Cloud and Cloud AI Partner of the WNBA. AWS is also joining the WNBA
Tennis is a game of patterns, momentum and marginal gains. As artificial intelligence begins to unlock the sport’s deepest data, those patterns are no longer just analysed – they are being translated, visualised and, increasingly, predicted in real time. Patrick Mostboeck, Senior Vice President…
