Analytics & AI news

Why Most Fitness Brands Don’t See a Return on Their AI Investment

When it comes to long-term success, 95% of AI projects fail, but don't blame the technology, says PerfectGym's Karl Foster.

Before AI Changes Sport, We Need to Decide What Must Stay Human

TwelveLabs Raises $100 Million in Series B Funding

TwelveLabs, a video intelligence company, has announced $100 million in Series B funding co-led by NEA and NAVER Ventures, with participation from Amazon, Radical Ventures, Korea Investment Partners, Index Ventures,

BRAHMA AI and Hakuhodo Technologies Announce Partnership for Digital Human Deployment in Japan and APAC

BRAHMA AI and Hakuhodo Technologies have announced a strategic partnership under a Memorandum of Understanding to develop, commercialize, and deploy AI-powered digital humans across Japan and the Asia-Pacific region. The

Insights from Genius Sports’ Mark Locke, Tony Marlow and Josh Linforth at Cannes Lions

Getting the data? Easy. Knowing what to do with it? That’s the hard part. “In the U.S. we have access to 250 million people… if you’re local team is losing you’ll want to spend 25% more on takeaways, that’s what the data is telling us,” Mark Locke, CEO of Genius Sports, told Scott Soshnick. Tony

Wimbledon Introduces AI-Powered Fan Features, Modernized Digital Platforms for 2026 Championships

The All England Lawn Tennis Club and IBM have introduced new and enhanced digital fan features for The Championships, Wimbledon 2026, with AI-powered tools available through the Wimbledon app and

How AI Empowers People to Improve Fitness Operations

AI is transforming everything from coaching and retention to operations and personalization—not by replacing people, but by empowering them to deliver more meaningful experiences.

How data is reshaping modern rugby fandom

The 2025/26 European rugby season saw more than one million fans attend Champions Cup matches across the campaign, while over 52,000 filled San Mamés Stadium for the final in Bilbao. And, while live attendance remains central to rugby’s success, it is no longer the only way supporters engage with…

How the Premier League Turns Data Into Decisions in Real Time | FOS Explains presented by Microsoft

FOS breaks down how Microsoft Azure powers the Premier League's real-time data infrastructure.

ATN Insights: How AI Agents Tackle Cancellations

As click-to-cancel laws make membership exits easier than ever, AltaDX says its new AI-powered Click2Save agents help fitness operators turn cancellation requests into retention opportunities.

Sportway raises €20M as AI reshapes sports broadcasting

AI-driven sports media and sports tech’s Sportway Media Group has raised €20 million, valuing the company at approximately €92 million ( SEK 1 billion) post-money. The financing was led by Gamma Waves...

Beyond the Heatmap: Using PlayerData GPS to Master Load Management and Individual Performance

The Heatmap Problem After wrapping up an MD-3 training session at an MLS NEXT Academy club, I pulled up the GPS data and felt good about what I saw. Total distance (TD), sprint distance (SD), and high-speed running (HSR) had all hit our group benchmarks. On paper, the session was a success. Then I…

Future Pulls the Plug on AI Personal Training, Commits to Human Coaches

Future is among the first in the fitness app space to pull back from AI at a time when most are racing toward it.

SNS Positions AI Suite as On-Premise Answer to Video Indexing and Search Demands

SNS has published a guide addressing growing demand for AI-powered video indexing, transcription, facial recognition, and searchable metadata across media libraries, positioning its AI Suite platform as an on-premise solution

SVG New Sponsor Spotlight: Virtual Eye’s Ben Taylor on Making Live Sports More Valuable and Entertaining Through Data-Driven Graphics

As live sports broadcasters continue to seek new ways to make complex action more understandable, engaging, and entertaining for fans, Virtual Eye is bringing its award-winning approach to 3D graphics,

OPN And PFA Use Digital Athlete Passports To Transform Football Recruitment

OPN, the digital sports infrastructure company co-founded by former professional footballer Aaron Wildig, has expanded its partnership with the Professional Footballers’ Association (PFA) to provide out-of-contract players with verified performance data and greater visibility to clubs during the…

Chyron Releases PAINT 10.4 with Pro Football Data Integration and AI Player Cutout

Chyron has announced PAINT 10.4, an update to its illustrated replay and sports analysis platform adding pro football data integration, an AI-enhanced Player Cutout feature, runtime chroma key mode switching,

InfoComm 2026: PTZOptics and LayerJot to Demo AI-Driven Camera Control

PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device computing can work together to identify and track objects in

BitFire Platform Powers Real-Time AI Analysis for TWG AI’s Live Rodeo Coverage

BitFire has announced a cloud-based production workflow deployment for TWG AI — part of TWG Global and Western sports and entertainment company Teton Ridge — integrating AI-enhanced analysis into live

MASV Outlines Seven-Step Sports Analytics Workflow, Highlights File Transfer as Key Bottleneck

MASV, a managed file transfer platform used in broadcast and live sports production, has published a guide to the modern sports video analytics workflow, identifying file transfer as the most