The business of sports tech, in brief.
Dalet will participate in the IBC2026 Accelerator Media Innovation Programme, collaborating with Astro Malaysia, Middle East Broadcasting Company (MBC), Tata Consultancy Services (TCS), AWS, ITV, Google Cloud, and others on
Coaches aren’t just for mapping out fitness regimes or nutritional plans. An AI instructor advises fitness operators how to better run their businesses
She addresses why media organizations need more than asset storage, how sports teams can localize content across international markets, and where AI can create meaningful workflow efficiencies As sports organizations
The new app creates adaptive training plans for users while offering fitness operators a white-label tool designed to boost member engagement
EGYM CTO Flo Sauter argues there’s still more to connect and accomplish when it comes to AI adoption
Earlier this year, the sports technology company signed multi-year partnerships with both Kalshi and Polymarket for data distribution.
Poland’s Ekstraklasa and production arm Live Park have entered into a multi-year agreement with Hawk-Eye Innovations to deploy a package of tracking, officiating, performance-analysis, and broadcast-enhancement technologies across the country’s
Superstat bags $3.5m to drag amateur sport analysis into the AI era, then bolts for Austin.
Much of the social media content telling people how to train, eat and better manage their bodies is AI-generated rather than created by a qualified human. Some users have almost no way to tell the difference
Formula 1 is launching a new Strategy Insight broadcast graphic at the Hungarian Grand Prix, using live race data, predictive analysis, and F1’s broadcast expertise to delve into why teams
As strength and conditioning professionals gathered at NSCA 2026 to examine research, coaching practices and performance tools, TenCate focused on one part of the training environment that is often harder to measure: the playing surface. At the National Strength and Conditioning Association’s 2026…
Sports technology leader Catapult (ASX: CAT) has announced the global launch of IMPECT Video Scouting, an advanced video scouting solution powered by IMPECT's proprietary Packing data and contextual football intelligence.
As AI adoption accelerates across fitness and wellness, the real differentiator is no longer whether companies use artificial intelligence, but how thoughtfully they implement it
Music isn’t background. It’s infrastructure. And AI is what finally lets us treat it that way.
The sixth brand from Anthony Geisler's new fitness and wellness company, Move uses AI-powered coaching to deliver personalized workouts, recovery guidance and daily accountability for $5 per month
Jack of all trades, master of none: new findings show that philosophy is exactly what's hurting fitness and wellness apps in the age of AI
Fastbreak AI, the premier provider of artificial intelligence-driven sports operations software, has officially announced a multi-year agreement extension with the Southeastern Conference (SEC).
With the introduction of its AI-powered operating infrastructure, ABC Fitness is embedding intelligence across operations to automate workflows, personalize experiences and integrate across systems.
The global sports analytics market is on a trajectory to reach USD9.64 billion (AUD13.87 illion) by 2030, nearly tripling its current size, according to the latest research from industry provider Research and Markets.
