The business of sports tech, in brief.
The National Basketball League (NBL) has announced a partnership with Australian sports technology company iCoach, integrating artificial intelligence and predictive intelligence to transform live game coverage and deepen fan engagement.
Biolyz, the growing performance technology company, has introduced new technology to the UK that helps elite athletes and high-performance teams improve and accelerate performance prognostics. Biolyz’s non-invasive testing solutions are already benefitting several of the countries’ biggest Premier…
Technology has for a long time shaped how football clubs analyse players, prepare for matches and make decisions, and that technology is now officially entering the classroom. The Global Institute of Sport (GIS) has partnered with Impact Soccer to bring AI and computer vision-powered football…
Dalet has announced an integration of NVIDIA’s Synthetic Video Detector AI model into Dalet Flex, enabling media organizations to identify potentially AI-generated images and video as content enters their workflows.
iTero, the AI-powered coaching app from GIANTX (formerly XL Esports) recently hit the 1,000,000 download milestone. The milestone comes after an impressive period of growth following the 2024 acquisition by the LEC organization. The story of the company starts a little less glamorously, with Jack…
Daxko's Nick Lindauer explains how Daxko AI Digital Intelligence helps fitness operators connect the dots across their marketing data, enabling faster, smarter and more confident business decisions.
If you've ever sat through a club's end-of-season review, you'll know the drill. A coach pulls out a folder of notes, someone half-remembers what a player was like back in Round 3 and a parent quietly wonders what they actually got for their rego fees beyond a team photo. Football club platform…
AI-powered camera technology has moved another step closer to mainstream sports broadcasting. This comes after it was deployed for the international tactical feed of the Franz Beckenbauer Supercup between Borussia Dortmund and Bayern Munich. The system, supplied by Broadcast Solutions, combined…
TwelveLabs has launched a video compliance platform for media organizations, incorporating NVIDIA deepfake detection capabilities alongside TwelveLabs’ existing video understanding AI. The platform will be demonstrated at IBC2026. The platform
By Carrie BowdenStaff Writer Dalet has announced new agentic workflow capabilities for Dalia, its AI platform for media organizations, ahead of IBC2026. The updates extend Dalia from an AI assistant
Eluvio will demonstrate its Eluvio Video Intelligence (EVI) platform at IBC2026 (Hall 8, Stand 8.MS5, and Future Tech Zone, Hall 14, Stand 14.A58, September 11–14). CEO and Co-Founder Michelle Munson
The fitness software giant is extending its AI strategy beyond sales and member service, adding artificial intelligence tools designed to help personal trainers scale operations
New patent applications hint that Peloton may be looking to use AI to change workouts and instructor coaching based on a member’s performance while a class is underway
Football is becoming faster. The physical demands on players are rising. Fixture lists are getting busier. Travel adds another challenge. That makes player availability one of the biggest priorities in the modern game. Technology is now helping clubs tackle that challenge. STATSports GPS gives…
Football recruitment platform FMDB Pro is positioning itself as a tool to help clubs, federations and recruiters make more informed decisions by bringing greater structure and context to the early informal stages of talent identification. The platform has been developed by Sports Interactive, the…
Introducing the Bundesliga’s latest showcase of technological innovation, Deutsche Fußball Liga (DFL) CEO Steffen Merkel put the emphasis firmly on AI. “AI is not just another tech trend for us,”
Artificial intelligence is moving fast, but it's moving fastest in the places gym members don't see — for now
Advanced athlete intelligence platform Athoz has officially announced its expansion into the Australian sports market, securing an agreements across the National Rugby League, National Basketball League, and Australian Football League.
