The business of sports tech, in brief.
By combining modern fan distribution strategy with Spectatr.ai’s real-time AI automation, the league built instant global digital visibility in its historic first season. The Northern Super League (NSL), in partnership with AI sports technology company Spectatr.ai, delivered real-time, AI-powered…
Manchester-based ProDataStack is looking to change how professional athletes understand, evidence and negotiate their value, with a data and analytics platform built specifically for elite sport. Founded in 2022 by data specialist and author Fiona Green, the business was sparked by Kevin De…
From broadcasters and leagues to colleges and high schools, the demand for fast, engaging, social-first video has never been higher. As sports organizations look to keep pace with fans who
As race participation surges, AI-powered run coaching app Kasi offers in-workout guidance based on pace, heart rate and performance data.
The production for the Professional Squash Association’s (PSA) annual Tournament of Champions competition in New York, although slick, is constantly evolving. Taking place in the city’s striking Grand Central Station,
A Les Mills report finds gymgoers may embrace fitness tech, but they draw the line at AI coaching, with most preferring human instructors.
The Association of National Olympic Committees (ANOC), in collaboration with the Islamic Solidarity Sports Association (ISSA), partnered with AI sports technology company Spectatr.ai to deliver real-time, AI-powered highlights at the 6th Islamic Solidarity Games (ISG) Riyadh 2025, marking a…
For years, retention in fitness has been treated like a checklist: onboarding emails, a few follow-up touches, maybe a discount when someone threatens to cancel. But according to Dheeraj Koneru, co-founder of Zenoti, that approach isn’t just outdated — it’s fundamentally broken.
Stats Perform will distribute betting data and live video streams for Fifa events.
In Toronto sits one of the most consequential rooms in North American professional sports. The NHL’s Situation Room is equal parts control center, safeguard, and nerve hub: a centralized replay
FIFA and Lenovo have unveiled a series of artificial-intelligence–driven technological innovations intended to enhance officiating technologies, match analysis capabilities and performance, and drive fan engagement ahead of the game-changing 48-team
ScorePlay, the AI-powered media infrastructure built for broadcast and sports, continues its rapid expansion in the United States, solidifying its role as a central storytelling platform for professional teams and
Why Does This Matter? Athletes need simple, yet high impacted systems to function at a high level. At this level, you have a limited amount of time to make sure you are allowing time for functionality and growth. Tech allows coaches to track what truly matters; Intent, Speed, and readiness. Taking…
FIFA and Lenovo have unveiled a series of technological innovations driven by artificial intelligence (AI) that are set to enhance officiating technologies, match analysis capabilities and performance, and drive fan engagement ahead of the game-changing 48-team FIFA World Cup 2026™. Revealed by…
Kinotek has closed $2 million in post-seed equity funding for its platform that provides feedback on people's movement, with users including the Cincinnati Reds.
AI is no longer a future concept in live sports production — it’s already reshaping how games are captured, produced, and delivered at scale. From automated cameras to AI-driven replay
Data visualization tools are now ubiquitous across every live NFL broadcast, as production teams look to bring data-centric storytelling to fans on a wider scale. Since the launch of NFL
Without a doubt, 2025 was another banner year for the folks at Amazon Web Services (AWS). Ranging from enhanced technologies that leverage the power of artificial intelligence and other ways
