The SportsTech Brief

The business of sports tech, in brief.

Analytics & AI news: Football (soccer)

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Analytics & AI · 7 Jan 2026 · Global

FIFA and Lenovo unveil multiple AI-powered innovations ahead of FIFA World Cup 2026

FIFA and Lenovo have unveiled a series of technological innovations driven by artificial intelligence (AI) that are set to enhance officiating technologies, match analysis capabilities and performance, and drive fan engagement ahead of the game-changing 48-team FIFA World Cup 2026™. Revealed by…

iSportConnect
Startups · 11 Dec 2025 · AU, US

The AI platform protecting footballers in Oceania from online abuse

The Cook Islands Football Association (CIFA) has now adopted the use of AI platform, Respondology, following FIFA’s decision to make the platform free for all Member Associations. The move is a significant step towards protecting players’ wellbeing in Oceania, and helps to keep the online football…

Soccerscene
Analytics & AI · 20 Nov 2025 · GB

West Ham United become first club to use AI for first team scouting

West Ham United has partnered with Amazon Web Services (AWS) and AI specialist Crayon to develop what is being described as one of football’s most advanced scouting platforms. The Premier League club says the generative AI-powered system will overhaul how it identifies and evaluates talent across…

BusinessCloud
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