The SportsTech Brief

The business of sports tech, in brief.

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News · 13d ago · US

WNBA Finals nears Game 5 high, but viewership takes hit from competition

The following article "WNBA Finals nears Game 5 high, but viewership takes hit from competition" originally appeared on Sports Media Watch. Facing its toughest competition yet, the WNBA Finals viewership held up about as well as one could expect Monday night. Monday’s Dream-Valkyries WNBA Finals…

Sports Media Watch
Broadcast & Streaming · 13d ago · Global

GRUP MEDIAPRO To Rebrand as Imagina in 2027

The company aims to be ‘more horizontal and not vertical’ in managing sports rights and producing events GRUP MEDIAPRO has begun charting a new course that includes a new brand,

Sports Video Group
Broadcast & Streaming · 13d ago · AU, GB

TNT Sports lands England’s Australia tour and 150th Anniversary Test

TNT Sports will show England’s white-ball tour of Australia and March’s 150th Anniversary Test live and exclusively in the UK, after agreeing a broadcast deal with Cricket Australia. Channel 5 will reach a free-to-air audience with exclusive highlights of every match on England’s tour, shown on its…

Sport Industry Group
News · 29 Oct 2026 · Global

LeBron and Whoop Partner as Health Tracker Keeps IPO in Sight

Health and fitness tracker Whoop has signed LeBron James as its newest global ambassador. It marks a full-circle moment for the brand and NBA star, who started wearing a Whoop in 2015 as one of its first 100 members, long before health wearables became ubiquitous. James will star in multimedia ad…

Sportico
Broadcast & Streaming · 29 Oct 2026 · Global

Bob Daniel Joins ASG as Storage and Workflow Solutions Architect

Advanced Systems Group (ASG) has appointed Bob Daniel Storage and Workflow Solutions Architect within its Enterprise Storage team. Daniel has more than 30 years of experience designing and implementing storage

Sports Video Group