The business of sports tech, in brief.
TSN will launch Film Never Lies Grey Cup Playoffs Watchalong, an altcast hosted by TSN football analyst Luke Willson, for two CFL Grey Cup Playoffs games. Willson will host a
Health and fitness tracker Whoop has signed LeBron James as its newest global ambassador. It marks a full-circle moment for the brand and NBA star, who started wearing a Whoop in 2015 as one of its first 100 members, long before health wearables became ubiquitous. James will star in multimedia ad…
FloSports and the Pac-12 Conference have entered a media partnership that will bring all Pac-12 wrestling events to FloWrestling beginning with the 2026-27 season. The agreement makes FloWrestling the exclusive
Advanced Systems Group (ASG) has appointed Bob Daniel Storage and Workflow Solutions Architect within its Enterprise Storage team. Daniel has more than 30 years of experience designing and implementing storage
Media Links has appointed Mikhail Zavalin Market Development Technical Specialist, EMEA. Based in Norway, he will provide technical sales and pre-sales support to customers and partners across Europe, the Middle
The National Hockey League is taking on a larger role in local game production while continuing to explore how cloud-based workflows can support the league’s evolving broadcast operations. Andre Carrington,
After arriving in Fayetteville with dreams of calling games, the Arkansas native found her passion in the control room, building a promising future in replay and producing The future of
Jameis Winston and Willie Colon are among current and former players hosting programs added to the company’s roster Playmaker HQ has rolled out a full slate of new football programming
Team Spirit are out of PGL Masters Bucharest 2026 before the playoffs. Natus Vincere, who knocked them out, now face a Vitality side using stand-in jL.
James Hird swaps Essendon chaos for Affinda’s AI sports push, turning messy club data into wins and revenue.
Companies presented latest offerings and explored opportunities in sports broadcasting, content distribution, and technology SPORTEL Monaco 2026 wrapped up three days of high-level business, international connections, and industry-shaping conversations, reaffirming
The wearable technology giant posted another strong quarter for its fitness business, with its new screenless smart band positioning it to compete more directly with Whoop
The manufacturer’s brands span a variety of markets, with a focus on radio, streaming, intercom Telos Alliance was at last month’s IBC in Amsterdam once again representing its brands: Axia
Participation is the lifeblood of national governing bodies tasked with operating both grassroots sport and elite performance programmes. A modern digital membership platform can help prove participation, unlock new engagement opportunities, and help bring the benefits of sport to more people.
One Indiana health club has turned recovery into a habit with Neo Science's premium wellness technology, driving thousands of sessions and stronger member engagement
Voyage Audio and Shure microphones are in the forefront of the sector’s transition to digital Microphones may have come late to the digital table, but they’re making up for that
Having long resisted the transition, broadcast audio’s most fundamental element is finally entering the digital era About 25 years ago, a microphone manufacturer provided a demonstration of a “digital microphone”
Team Liquid Alienware beat Anyone's Legend 2-0 to eliminate the LPL's top seed from the Worlds 2026 Swiss Stage without a game win. The result keeps the LCS champions alive and sets up a deciding series against LOS on 30 October.
Evo Brazil 2027 runs from 26 to 28 March in São Paulo with eight titles and at least R$1m in prize money. Registration and ticket sales opened on 27 October.
