The business of sports tech, in brief.
Gravity Media and Los Angeles-based Green Couch Entertainment announce a strategic partnership to develop and produce premium unscripted formats for international broadcasters and streaming platforms. Unveiled ahead of MIP London
The Rocket League Championship Series (RLCS) has announced a partnership with French tyre manufacturer Michelin. As a result of the deal, the manufacturer’s branding will appear within the car football title and across esports broadcasts taking place throughout the 2026 season. The collaboration…
Sports entertainment platform DAZN has officially signed a new five-year agreement with Matchroom Boxing, extending the long-term partnership between the two organisations across the United States and the United Kingdom. Under the renewed terms, DAZN has guaranteed a global schedule of more than 30…
DAZN is reinforcing its leadership in global boxing through a new five-year deal with Matchroom Boxing in the United States and the United Kingdom. The deal extends the long-term partnership
The two companies’ partnership on Olympics productions dates to the 1988 Seoul Summer Games Week 2 of the 2026 Milan Cortina Winter Olympics is underway, and crucial to NBC Sports’
Tournament organiser BLAST and Ubisoft have extended its global partnership for the Rainbow Six Siege (R6) esports ecosystem until the end of the 2028/29 competitive season. Announced by BLAST earlier this weekend ahead of the 2026 Six Invitational Grand Final, the company also revealed the…
Ilitch Sports + Entertainment has entered a first of its kind partnership with Major League Baseball, which will provide broadcast support to both the Detroit Tigers (beginning with the 2026
The annual in-venue show is a partnership between the NFL and the host venue NFL fans will call the Bay Area home for Super Bowl LX, and, for those attending
Sentinels has joined forces with cloud infrastructure provider Theta Network to launch an AI-powered fan service agent. Available later this month, the agent will be integrated across the North American esports organisation’s website, Discord server, and community channels. Described as a 24/7…
FOX Nation has expanded its partnership with Real American Freestyle (RAF), securing a new, long-term agreement to remain the exclusive broadcast partner for the emerging freestyle wrestling league. Through this
Binghamton University’s Division of Athletics has joined forces with longstanding New York area sports broadcast giant MSG Networks to telecast select home games during the spring semester. The partnership with
NTT DOCOMO BUSINESS, Inc. has entered into an exclusive distribution agreement with U.S.-based facility management SaaS leader 24/7 Software, Inc. This partnership will bring 24/7 Software’s cloud-based platform, which supports smarter operations for stadiums, arenas and commercial facilities, to…
ScorePlay, the AI-powered media infrastructure built for broadcast and sports, continues its rapid expansion in the United States, solidifying its role as a central storytelling platform for professional teams and
The American Association of Professional Baseball (AAPB) announce a one-year extension of the broadcast television agreement with Gray Media. As part of the extension, Gray will continue to deliver select
GameChanger, a youth sports app for scorekeeping, live streaming, statistics, and team management, announces a new partnership with Pixellot to introduce a QR code-enabled, fixed-camera live streaming experience at recreational
Daktronics of Brookings, South Dakota, and Grass Valley, a provider of live production solutions, announce a new milestone in their ongoing strategic partnership. Together, the companies are developing a next-generation,
Genius Sports Limited has struck a new partnership with FanDuel Sports Network to provide brands with the first nationwide intelligent content platform to build meaningful connections with U.S. sports fans.
Paramount and the UFC announce their first live event together, kicking off a partnership as Paramount+ becomes the exclusive home of UFC events in the U.S. and Latin America. On
The DP World Tour has extended its broadcast partnership with Sky Sports for a further four years. The new agreement, which begins in 2026, ensures Sky Sports and its streaming service NOW remain the exclusive home of the next two Ryder Cups, taking place at Adare Manor, Ireland in 2027 and…
Popular social fitness app Strava is highlighting giving season in its new initiative “For a Cause,” a partnership with GoFundMe.
