The SportsTech Brief

The business of sports tech, in brief.

Sports tech partnership news · United States

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Partnerships · 25 June 2026 · US

Mediaproxy Partners with HVS for U.S. Broadcast Market

Mediaproxy has named Heartland Video Systems (HVS) as its exclusive partner for US television broadcasting. The Wisconsin-based systems integrator will represent Mediaproxy’s full range of technologies in this competitive sector,

Sports Video Group
Partnerships · 9 June 2026 · CH, GB, US

Sportradar predicts growth with Kalshi deal

Sportradar has agreed a multi-year global partnership with prediction market Kalshi. The sports technology company has become the official data and solutions provider for Kalshi across several major US and global sports leagues. Under the agreement, Sportradar will deliver its suite of products and…

Sport Industry Group
Partnerships · 7 May 2026 · US

Sporticast: Duke, Amazon Test the Edges of College Media Rights

On the 550th Sporticast episode, hosts Eben Novy-Williams and Jacob Feldman are joined by colleague Lev Akabas to discuss a number of current sports business topics, including the backlash to Duke’s new basketball streaming deal with Amazon. The Blue Devils announced last week a new multiyear…

Sportico