The SportsTech Brief

The business of sports tech, in brief.

Sports tech news · UK & Ireland

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Partnerships · 16 June 2026 · GB

OPN And PFA Use Digital Athlete Passports To Transform Football Recruitment

OPN, the digital sports infrastructure company co-founded by former professional footballer Aaron Wildig, has expanded its partnership with the Professional Footballers’ Association (PFA) to provide out-of-contract players with verified performance data and greater visibility to clubs during the…

iSportConnect
Broadcast & Streaming · 13 June 2026 · ES, GB, US

USMNT opener sets viewership marks on English, Spanish-language TV

The following article "USMNT opener sets viewership marks on English, Spanish-language TV" originally appeared on Sports Media Watch. The first United States World Cup match on home soil in more than three decades delivered on both English and Spanish-language television. Friday’s United…

Sports Media Watch
Partnerships · 12 June 2026 · GB

ŌURA signs England players partnership

ŌURA has signed Harry Kane and Declan Rice as global ambassadors to support athlete health monitoring during the UK football calendar. The agreement establishes long-term partnerships with the two England players, who will feature in marketing activity centred on performance, recovery and health…

Sport Industry Group
News · 11 June 2026 · FI, GB

Oura Signs Soccer Stars in World Cup Push

England's top players will head a marketing campaign for Oura, adorning the new Oura Ring 5 as wearable brands look to leverage World Cup hype.

Athletech News
News · 9 June 2026 · GB, US

NESN Wins Five New England Emmy Awards

NESN captured five awards at the 2026 Boston/New England Emmy Awards, including four program honors and one individual award. “These awards reflect the passion, creativity, and commitment our team brings

Sports Video Group
Partnerships · 9 June 2026 · CH, GB, US

Sportradar predicts growth with Kalshi deal

Sportradar has agreed a multi-year global partnership with prediction market Kalshi. The sports technology company has become the official data and solutions provider for Kalshi across several major US and global sports leagues. Under the agreement, Sportradar will deliver its suite of products and…

Sport Industry Group
Partnerships · 5 June 2026 · GB

FIFA scores global DAZN streaming deal

FIFA has launched its digital streaming platform, FIFA+, exclusively on DAZN. The agreement has created a single global destination for FIFA-related live events, archive content, and original programming. Under the terms of the partnership, DAZN has assumed responsibility for the technical…

Sport Industry Group
News · 5 June 2026 · CH, GB

Sportradar extends Wimbledon rights

Sportradar has extended its data and audiovisual betting rights agreement with the All England Club for The Championships, Wimbledon beyond 2026 Sportradar Group AG has renewed its agreement with the All England Lawn Tennis Club to continue distributing official data and audiovisual betting rights…

Sport Industry Group
Broadcast & Streaming · 3 June 2026 · BR, CA, GB

Roku Launches Soccer Zone for FIFA World Cup 2026

Roku has announced the Soccer Zone, a dedicated hub for FIFA World Cup 2026 content available across the United States, Canada, Mexico, Brazil, Colombia, Argentina, and the United Kingdom beginning

Sports Video Group
Broadcast & Streaming · 2 June 2026 · FR, GB, PT

Spalk Announces Partnerships with Ligue 1, Euroleague, and LNB

Spalk, a cloud-based multilingual commentary and production platform, has announced three new partnerships: Ligue 1 (English and Portuguese highlights), Euroleague (French, Serbian, and Greek commentary), and LNB (French commentary). The

Sports Video Group