The business of sports tech, in brief.
The All England Lawn Tennis Club, AKQA and Hawk-Eye Innovations have launched HawkAR: Inclusive Feed, a combined accessibility layer for The Championships, Wimbledon 2026. The solution brings together two breakthrough
Produced by ITV Sport Production, ITV Sport is presenting the FIFA World Cup 2026 live from New York City for the duration of the tournament. Its rooftop studio overlooks the
England’s performance team will use Sony’s STATSports APEX GPS tracking system to monitor player physical data in real time during FIFA World Cup 2026 matches, marking the first live in-match
Adder Technology has announced the appointment of Neil Hillier as Chief Executive Officer, effective July 1, 2026. Hillier succeeds Adrian Dickens, who transitions to Founder and Executive Chair after 42
Getting the data? Easy. Knowing what to do with it? That’s the hard part. “In the U.S. we have access to 250 million people… if you’re local team is losing you’ll want to spend 25% more on takeaways, that’s what the data is telling us,” Mark Locke, CEO of Genius Sports, told Scott Soshnick. Tony
The All England Lawn Tennis Club and IBM have introduced new and enhanced digital fan features for The Championships, Wimbledon 2026, with AI-powered tools available through the Wimbledon app and
The 2025/26 European rugby season saw more than one million fans attend Champions Cup matches across the campaign, while over 52,000 filled San Mamés Stadium for the final in Bilbao. And, while live attendance remains central to rugby’s success, it is no longer the only way supporters engage with…
VALORANT Masters London concluded on June 21st with a five-map thriller between Pacific’s Paper Rex and VCT Americas’ Leviatán. But it wasn’t the event favorite, comprised of a loyal core of VCT legends, that lifted the Masters London trophy in the end. It was Leviatán who came out on top with a…
Andy and Jamie Murray have launched a new tennis-focused YouTube channel, expanding their media activities following their retirements from professional tennis. The Murray brothers have announced the launch of The Set, a YouTube channel that will feature tennis content including player interviews…
FOX Sports and Concacaf have announced a multi-year media rights agreement making FOX Sports the U.S. English-language home of the Concacaf Gold Cup and Concacaf Nations League through 2029. The
Rise, the award-winning advocacy group for gender diversity in the broadcast and media technology sector, is pleased to announce the global mentoring cohort for 2026. The initiative spans the UK,
FOS breaks down how Microsoft Azure powers the Premier League's real-time data infrastructure.
The All England Lawn Tennis Club (AELTC) has agreed a new broadcast partnership extension with the BBC, securing coverage of the Grand Slam tournament until 2033. The free-to-air agreement guarantees that Wimbledon will remain fully accessible to UK audiences across television, radio, and digital…
Sponsorship and events management software platform Eventory has launched its 2.0 version alongside securing new partnerships with Vitality Health and Red Bull UK. The upgraded platform has introduced a restructured user interface to improve event scheduling and control. Eventory has also added new…
A tech firm backed by England captain Harry Kane has raised £20 million in fresh funding. Kane got the Three Lions off to a flier at the 2026 World Cup with a brace as they ran out 4-2 winners against Croatia. His focus will currently be on giving England the best chance of claiming their
The UK Government has proposed new legislation to ensure ‘crown jewel’ sporting events remain free to watch on digital streaming and catch-up services. The Department for Culture, Media and Sport (DCMS) has introduced plans, as part of a media green paper, to update the 1996 listed events regime…
BBC Sport has partnered with sports organisation Goal Click to produce a fan-led video series during the upcoming FIFA World Cup. The collaboration will see the broadcaster leverage the sports storytelling platform’s global network to deliver short-form, first-person video content filmed by 10…
VALORANT Masters London’s second Playoffs day kicked off last week with a three-map thriller between VCT EMEA darkhorse FUT Esports and VCT China legend Champions EDward Gaming (EDG). Tension was brewing throughout the series, with FUT Esports delivering banter on stage and receiving boos from the…
The Mayor of London, Sadiq Khan, is the latest guy to claim his city will “lead the world in esports.” It sounds exciting at first, sure, but it made me laugh almost immediately. How many friggin “esports capitals” do we need? It’s a phrase that basically means nothing at this point. During a…
URUNN, a performance-driven running app startup co-founded by four-times Olympic gold medallist Sir Mo Farah, has announced a seven-figure fundraise. The startup has been backed by continued investment from fitness platform 10XU alongside a group of private investors. The round provides growth…
