The business of sports tech, in brief.
WSL Football have created a new app to give fans of the Barclays Women’s Super League and Barclays Women’s Super League 2 front row seats to content they won’t find anywhere else. Available to download now from the Apple App Store or Google Play Store, the official app has everything a fan of the…
Sky Sports and NOW have become the UK and Ireland home for Most Valuable Promotions’ new women’s boxing platform, MVPW. Sky Sports and NOW have secured a multi-year deal with Most Valuable Promotions to broadcast the promoter’s new women’s boxing series, MVPW, in the UK and Ireland. The agreement…
Foxtel Business has announced an exclusive distribution partnership with beIN Sports on 27 March 2026. The agreement brings premium European football and international tennis back to Australian pubs and clubs after a six-month hiatus, during which beIN’s commercial distribution was handled by the…
ESL One Birmingham 2026 has just ended, with Tundra Esports extending their reign by lifting the trophy. But the real story of the tournament was the massive 7.41 Dota 2 patch being dropped in the middle of the million-dollar event. The unexpected timing has sparked the question of whether…
Nike and WSL Football have launched Sportable’s Connected Ball and player-tracking technology in the Barclays Women’s Super League, making the UK league the first in the world to use the system. From the start of the 2026-27 season, Sportable’s FIFA-certified Connected Ball technology will be…
BBC Radio 5 Live and BBC Sounds have secured live audio rights for three heavyweight boxing bouts in a new multi-fight deal with global sports streaming platform DAZN. The agreement will begin with the broadcast of the fight between Great Britain’s Moses Itauma and the American Jermaine Franklin…
The English Premier League is far and away the most-watched domestic soccer league in the world — and directing its broadcasts comes with immense pressure. In this panel discussion, match
Premium ticketing platform Seat Unique has acquired P1 Travel, a provider of tickets and hospitality packages for sporting events. The acquisition brings together two companies to create a global platform for premium live experiences. The move comes amid growing consumer demand for luxury…
Sportradar has extended its agreement with the German Football Association for DFB-Pokal data and streaming rights from the 2026/27 season. The multi-year deal covers exclusive betting data and audiovisual streaming rights for all DFB-Pokal matches outside the DACH region, alongside non-exclusive…
The Premier League is a global media sensation. It earns well over $5bn every year from its broadcast rights, most of which comes from outside its domestic market. It is
American boxing promotion Top Rank has signed a new multi-year broadcast partnership with global sports streaming platform DAZN. The deal sees the promotion join DAZN’s boxing portfolio, bringing Top Rank’s roster of fighters and its extensive library of past fights to the platform. The partnership…
ATP Media has expanded its partnership with sports technology company Deltatre to transform its broadcast production across the 2026 ATP Tour. The new multi-year deal builds on a data and graphics collaboration that began in 2017. The latest technology includes fully automated data-driven TV…
FIFA has partnered with YouTube, which will become a preferred platform for the FIFA World Cup 2026. The agreement will provide new ways for fans, media partners and creators to engage with the tournament. The deal offers media partners more content to showcase on their YouTube channels, including…
The founders of a new pay-as-you-train fitness booking platform met on a degree apprenticeship – and say it provided them with a springboard for success. SPORTL, based in London, aims to help anyone access gym classes in real-time via an app and recently raised £250,000 in pre-seed investment. It…
The Pac-12 conference has announced a pair of agreements with Genius Sports and Compliance 360 (IC360) focused sports betting integrity. In addition, the Genius Sports deal includes services related to
Jill Douglas and Mark Pougatch led ITV’s coverage of the Guinness Men’s Six Nations Championship across ten live matches on ITV1 and ITVX, with ITV broadcasting all England matches for
The 2026 Guinness Men’s Six Nations Rugby Championship ran from Feb. 7 to March 14 and featured England, France, Ireland, Italy, Scotland, and Wales in a tighter, five-week schedule. The
Sports entertainment platform DAZN has expanded its combat sports portfolio, securing a global deal to broadcast All Elite Wrestling (AEW) pay-per-view events. The partnership began on the 15th March, with the AEW Revolution event. Further shows confirmed for the platform in 2026 include AEW…
Techex, a global expert in live video solutions over IP and cloud, announces the appointment of Matt McKee as Senior Director, Sales, Americas, further strengthening the company’s leadership presence across
Neutral Wireless, a provider of private 5G connectivity solutions for live production and large-scale events, together with Haivision, a global provider of mission-critical, real-time video networking, and visual collaboration solutions,
