The business of sports tech, in brief.
Pay-TV broadcaster Sky Sports has secured exclusive live broadcast rights across the UK and Ireland for WTGL, the new tech-focused women’s team golf league launched in partnership with the LPGA Tour and TMRW Sports.
LIV Golf has announced the launch of Fan Caddie, a new generative AI companion developed in partnership with Salesforce. Named Chip, the tool is built on Salesforce’s Agentforce 360 technology and aims to deliver a personalised second-screen experience within the LIV Golf app. The integration…
Sky and the PGA Tour have agreed a four-year extension to their long-standing partnership in the UK and Ireland through to the end of 2029. This follows recent extensions to
The DP World Tour has extended its broadcast partnership with Sky Sports for a further four years. The new agreement, which begins in 2026, ensures Sky Sports and its streaming service NOW remain the exclusive home of the next two Ryder Cups, taking place at Adare Manor, Ireland in 2027 and…
