The SportsTech Brief

The business of sports tech, in brief.

Fan & Venue news: Golf · UK & Ireland

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Sport
Fan & Venue · 6 Mar 2026 · GB

How The Revenue Club is turning golf tee times into turnover

On the surface, golf clubs are asset-rich businesses. They own land; have loyal members; attract visitors; and operate in a sport enjoying somewhat of a post-pandemic boom. However, according to Rob Corcoran, director of The Revenue Club, many clubs still leave significant revenue on the table…

BusinessCloud
Partnerships · 12 Feb 2026 · GB

LIV Golf tees off with AI Fan Caddie

LIV Golf has announced the launch of Fan Caddie, a new generative AI companion developed in partnership with Salesforce. Named Chip, the tool is built on Salesforce’s Agentforce 360 technology and aims to deliver a personalised second-screen experience within the LIV Golf app. The integration…

Sport Industry Group