The business of sports tech, in brief.
SMT is expanding its technology partnership with the Cincinnati Open this year, adding new LED displays, production capabilities, and fan-facing experiences at the Lindner Family Tennis Center. SMT’s relationship with
WTA Ventures has appointed IMG as its managed production services partner in a multi-year agreement commencing with the 2027 season. The partnership is the latest element of the WTA’s strategy to
Tennis Channel will serve as the exclusive U.S. broadcast home of the 2026 International Tennis Hall of Fame induction ceremony, which will honor Roger Federer and longtime broadcaster Mary Carillo.
The Six Kings Slam exhibition tennis tournament will return to Riyadh on October 21, 22, and 24, streaming live on Netflix at no additional cost to subscribers. The announcement was
2026 marked the latest edition of the French Open, which was also production company Whisper’s second year as host broadcaster. As the only Grand Slam venue on clay, Roland-Garros stands
BBC head of Future World Design, Manon Dave, and BBC Future World Design principal product manager Laura Harrison spoke with SVG Europe about the origins and potential evolution of Signals,
CazéTV has acquired Brazilian broadcast rights to the entire WTA Tour driven by Mercedes-Benz, covering all WTA 250, WTA 500, and WTA 1000 tournaments. The agreement runs from 2027 through
The French Tennis Federation (FFT) and beIN Media Group have announced a five-year extension of their exclusive broadcasting agreement for Roland-Garros across 10 Asian markets, covering the 2027 through 2031
Among other tweaks to coverage, the broadcaster added announce positions in the booth and in the stands on multiple courts Wimbledon 2026 will be remembered for the heat as well
NEP Europe has announced a new multi-year agreement with Wimbledon Broadcast Services (WBS) as broadcast technical services provider for The Championships, Wimbledon, extending their longstanding relationship. The announcement accompanies NEP’s
The All England Lawn Tennis Club, AKQA and Hawk-Eye Innovations have launched HawkAR: Inclusive Feed, a combined accessibility layer for The Championships, Wimbledon 2026. The solution brings together two breakthrough
The All England Lawn Tennis Club and IBM have introduced new and enhanced digital fan features for The Championships, Wimbledon 2026, with AI-powered tools available through the Wimbledon app and
Andy and Jamie Murray have launched a new tennis-focused YouTube channel, expanding their media activities following their retirements from professional tennis. The Murray brothers have announced the launch of The Set, a YouTube channel that will feature tennis content including player interviews…
The All England Lawn Tennis Club (AELTC) has agreed a new broadcast partnership extension with the BBC, securing coverage of the Grand Slam tournament until 2033. The free-to-air agreement guarantees that Wimbledon will remain fully accessible to UK audiences across television, radio, and digital…
ATP and TikTok have announced an expansion of their global content partnership, extending the ATP’s TikTok hub powered by TikTok GamePlan to cover all nine ATP Masters 1000 events and
The British Open – one of the most prestigious and historic tournaments in professional squash – has returned to Birmingham’s Repertory Theatre, or ‘The Rep’ as it is affectionately known.
Sportradar Group AG has announced a multi-year extension of its exclusive global data and audiovisual betting rights agreement for The Championships, Wimbledon with the All England Club. The rights were
Sportradar has extended its data and audiovisual betting rights agreement with the All England Club for The Championships, Wimbledon beyond 2026 Sportradar Group AG has renewed its agreement with the All England Lawn Tennis Club to continue distributing official data and audiovisual betting rights…
Tennis Channel has completed a transition from satellite-based distribution to a fully IP-native distribution model in partnership with LTN. The network, owned by Sinclair, delivers more than 100 tournaments annually
As good as Elina Svitolina can be on the tennis court, the No. 7-ranked women’s player in the world isn’t immune to a fairly common issue that every athlete has dealt with at one point or another. “We’re playing in hot conditions; your palms are sweating and sometimes the sweat is coming from your…
