Oura Signs Soccer Stars in World Cup Push
England's top players will head a marketing campaign for Oura, adorning the new Oura Ring 5 as wearable brands look to leverage World Cup hype.
The business of sports tech, in brief.
England's top players will head a marketing campaign for Oura, adorning the new Oura Ring 5 as wearable brands look to leverage World Cup hype.
Netflix piqued the interest of gamers in December when it announced a “newly reimagined FIFA football simulation game” for the 2026 men’s FIFA World Cup. The tech company is best known for streaming movies and TV shows, and while it had been pushing into live sports for a few years, its video game…
ESPN will provide English- and Spanish-language news and information coverage of FIFA World Cup 2026 across its U.S. media platforms from June 11 through July 19. Coverage will originate from
DAZN has announced its in-app features for FIFA World Cup 2026 coverage in Spain, Italy, and Japan, where it holds broadcast rights for all 104 matches. Coverage will include instant
Telemundo will launch its FIFA World Cup 2026 coverage on Thursday, June 11 with all-day programming across Telemundo, Universo, Peacock, the Telemundo App, and digital platforms. Coverage begins the night
Nielsen has released a new soccer fandom consumer research report, “The Fans Behind The Game: FIFA World Cup 2026 Edition,” examining the soccer audience in the United States, Canada, and
The immense size of the tourney and its Atlantic-spanning operation also distinguish this from all other World Cup productions For Johannes Franken, director, digital, Host Broadcast Services, and his team,
FOX One today unveiled a slate of new product features and enhancements designed to elevate the viewing experience for fans on the official streaming platform of the FIFA World Cup
SES is supporting broadcast distribution of the world’s biggest football tournament for rights holders and broadcasters across multiple regions, using a combination of satellite, fiber, and IP delivery from the
Today is match day minus two for FIFA and HBS. On Thursday, there will be two matches in Mexico: Mexico vs. South Africa in Mexico City, Korea vs. Czechia in
DAZN-owned digital-media company launches three fan-first series leaning into creators, lifestyle storytelling, the energy surrounding soccer across North America As the FIFA World Cup begins in Canada, Mexico, and the
FOX Sports and ReachTV, an airport media network, have announced an agreement to distribute all 104 FIFA World Cup 2026 matches live across ReachTV screens in U.S. domestic airports from
SiriusXM will broadcast FOX Sports’ English-language commentary for all 104 FIFA World Cup 2026 matches from June 11 through July 19, available to subscribers in cars and on the SiriusXM
First person view (FPV) drones brought fresh perspectives to Milano Cortina 2026. Now, at the FIFA World Cup, referee-mounted cameras are set to offer another new view of the action,
FIFA and Gamefam have announced the launch of a FIFA World Cup 2026 event on Roblox, running June 5 through July 31, 2026. The event centers on FIFA Super Soccer,
Global football media company Footballco and The Coca-Cola Company have officially announced the launch of ‘José vs. Mourinho’, an innovative, real-time social content series debuting alongside the kickoff of the FIFA World Cup 2026™.
The two execs discuss the goals and the challenges of building a huge multi-cultural production effort spanning three countries The 2026 FIFA World Cup might not officially begin for a
Dolby Laboratories and NBCUniversal have announced that Peacock will stream Telemundo’s live Spanish-language FIFA World Cup 2026 coverage in Dolby Vision and Dolby Atmos with Dolby AC-4 across all 104
Telemundo’s exclusive Spanish-language coverage of the FIFA World Cup 2026 Group Stage runs June 11–27, with all 72 matches airing live across Telemundo (60 matches), Universo (12 matches), Peacock, and
FIFA and DAZN have announced the launch of FIFA+ exclusively on DAZN, consolidating FIFA’s content portfolio within DAZN’s sports platform. The move follows the two organizations’ collaboration at the FIFA