The business of sports tech, in brief.
On Sunday, Feb. 8, NBCUniversal will present Super Bowl LX and the Milan Cortina 2026 Olympic Winter Games live all day in 4K HDR on NBC and Peacock. This marks the first time
Tencent Esports has announced a ten-year strategic partnership with the Olympic Council of Asia (OCA). As a result of the deal, the esports branch of the tech conglomerate becomes the official esports technology partner of the OCA. According to a release, the partnership aims to ‘propel the…
BBC Sport has announced it will broadcast more than 450 hours of live coverage from the Milan-Cortina Winter Olympics. The broadcaster has confirmed it will provide two streams of live daytime action from Italy, alongside clips, highlights, and live text updates across its website, app, and social…
With Opening Ceremonies less than three weeks away, the entire sports-production-technology industry is readying for the Milano Cortina 2026 Winter Olympic Games. As with every Olympic Games, Milano-Cortina 2026 will
With the 25th edition of the Winter Olympics – Milano Cortina 2026 – set to take place between February 6 and 22, 2026, France Télévisions is getting ready to shred
France Télévisions is bringing the Winter Olympics to French viewers through the means of teleportation. The French national broadcaster is using virtual green screen technology to pull presenters and athletes
The Association of National Olympic Committees (ANOC), in collaboration with the Islamic Solidarity Sports Association (ISSA), partnered with AI sports technology company Spectatr.ai to deliver real-time, AI-powered highlights at the 6th Islamic Solidarity Games (ISG) Riyadh 2025, marking a…
NBCUniversal announces that it will expand NBC’s daily live daytime coverage of the Milan Cortina 2026 Winter Olympics to more than 150 AMC Theatres nationwide from Feb. 6-22. Following a
Sports fans will benefit from the wealth of tech innovations that Olympic Broadcast Services will deploy during the 2026 Milano Cortina Winter Games. For two weeks beginning Feb. 6, OBS
In an important prelude to the 2026 Milano Cortina Olympics, NBC Sports this past weekend broadcast the 2026 Prevagen U.S. Figure Skating Championships, which preceded selection of the figure skaters
NBCUniversal’s coverage of the Milan Cortina 2026 Winter Olympics will be accessible to more viewers of all abilities than ever before, providing the excitement of the Olympic Games with enhanced
As NBCUniversal heads into an unprecedented month of live sports programming, several NBC Sports production leaders gathered at 30 Rock on Wednesday to provide a sneak peek at some of
NBCUniversal has big plans for Peacock during its “Legendary February”, unveiling a host of new live-streaming features for its coverage of the the 2026 Milan Cortina Winter Olympics, Super Bowl
With one month until the Milan Cortina 2026 Olympic Winter Games, NBCUniversal is officially sold out of its Olympic inventory, setting a new Winter Olympics ad sales record with more
Today marks a month until the Opening Ceremony of the 2026 Milano Cortina Olympic Winter Games. With it will come the starting gun on an absolutely loaded February for the
With the latest installment of the Winter Olympics just one month out, it’s hard not to think ahead to the excitement to come with the next Summer Olympics, which is
The official opening ceremony of Milano Cortina, the 2026 Winter Olympic Games, is just one month from today on Feb. 6 in San Siro, Milan. BBC Sport is on the
At SVG Europe Audio’s Sports Audio Summit 2025, Olympic Broadcasting Services (OBS) sound design and audio manager, Nuno Duarte, and Karl Malone, NBC Sports and Olympics senior director of audio
NBCUniversal announces the return of OLI, its AI-powered Olympic discoverability tool, with enhanced features designed to help fans navigate thousands of hours of its coverage of the Milan Cortina 2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and reports around the industry. In this week’s
