The business of sports tech, in brief.
Sports entertainment platform DAZN has entered a strategic partnership with the new prediction market, ADI Predictstreet. The deal will see DAZN integrate ADI Predictstreet, the official prediction market partner of the FIFA World Cup 2026™, into its platform. A real-time prediction layer will be…
Bay FC and free streaming platform Victory+ have announced a partnership through the 2027 NWSL season, making Victory+ the exclusive local streaming partner of Bay FC. Victory+ will stream 16
FIFA has partnered with YouTube, which will become a preferred platform for the FIFA World Cup 2026. The agreement will provide new ways for fans, media partners and creators to engage with the tournament. The deal offers media partners more content to showcase on their YouTube channels, including…
Lega Basket Serie A (LBA), the governing body for Italy’s premier basketball championship, partners with ScorePlay, the AI-powered media infrastructure built for sports, to centralize and streamline its digital content
Team Liquid has announced a partnership with English football club Sunderland AFC ahead of the club’s debut in the ePremier League. Two of the global esports organisation’s players will represent the club in the eighth edition of the competition, beginning on February 28th. As part of the deal…
The WNBA’s Portland Fire and NWSL’s Portland Thorns announce a groundbreaking, multi-year media partnership establishing Gray Media’s KPDX (FOX 12 Plus) as the regional broadcast home for the two professional
Professional Game Match Officials (PGMO) has agreed a partnership with Personar to integrate AI audio analysis into Premier League officiating. The London-based company’s TrackSwift platform, originally developed for Formula 1, analyses live audio communications between on-field referees and VAR…
The governing body has agreed a deal with the entertainment platform to serve as a central destination for the upcoming expanded 48-team tournament. This partnership builds on the successful collaboration between the two organisations during the FIFA Women’s World Cup 2023, which resulted in tens…
A new and innovative partnership between TikTok and FIFA is set to bring millions of fans even closer to the action and excitement at the FIFA World Cup 2026. TikTok
FIFA and Roblox announces the extension of their partnership, with a new official game, FIFA Super Soccer, that is now live thanks to a new partnership with immersive gaming and
Brentford has built its reputation on innovation, both on and off the pitch. As one of the most progressive clubs in English football, Brentford’s ambition to continually improve the matchday experience for its supporters led to a partnership with Ticketmaster to deliver a first for the Premier…
Following the announcement of its recent partnership with the Alliance for Creativity and Entertainment (ACE), UEFA confirms that it has joined two additional organizations to further enhance its content protection
