The SportsTech Brief

The business of sports tech, in brief.

Fan & Venue news: Motorsport · United Kingdom

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Funding · 15 Oct 2026 · GB

Lando Norris invests in Seat Unique

Formula 1 World Champion Lando Norris has invested in Seat Unique as the premium experiences platform continues its expansion across sport and live entertainment. Norris has joined Seat Unique as an investor following the company’s recent £20m funding round, which included backing from Nickleby…

Sport Industry Group · +1 other outlet