The SportsTech Brief

The business of sports tech, in brief.

Sports tech news · Europe

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News · 28 Apr 2026 · GB

Shorts: Yellow Panther, British Gymnastics, Aberdeen FC

Digital product agency Yellow Panther has launched a new all-in-one technology ecosystem for the sports and entertainment industry. The proprietary suite has been designed to solve the issue of ‘tech bloat’, where sports organisations are often slowed down by using multiple fragmented, expensive…

Sport Industry Group
Broadcast & Streaming · 24 Apr 2026 · GB

Sky Sports levels up golf coverage with new tech

Sky Sports has installed PLATFORM Golf’s TrueSlope system inside its studio to enhance its golf broadcast coverage. The full-swing and putting platform made its on-air debut during the broadcaster’s Masters Breakfast coverage. It was used by analysts to recreate on-course conditions and support…

Sport Industry Group
Partnerships · 23 Apr 2026 · CH, GB

Genius Sports Strikes AI partnership with the Swiss Football League

Genius Sports Limited (“Genius Sports”), a global leader in real-time sports data, has struck an exclusive, multi-year technology and AI partnership with the Swiss Football League, the governing body of the Brack Super League and dieci Challenge League. This agreement executes upon Genius Sports’…

iSportConnect · +1 other outlet
News · 22 Apr 2026 · FI, US

Oura Named Official Wearable of US Soccer

Oura has been named the official wearable of U.S. Soccer. The smart ring company will equip players, coaches and staff across the organization with its biometric insights ahead of the U.S.-hosted World Cup.

Athletech News
Broadcast & Streaming · 19 Apr 2026 · AU, ES

LaLiga and RFEF launch RefCam in latest innovation drive

The technology made its debut in Saturday's clash between Atlético de Madrid and Real Sociedad in the Copa del Rey final, marking the start a new era for fan experiences. Giving the game a new perspective With RefCam, LALIGA and the Royal Spanish Football Federation (RFEF) will provide an entirely…

Soccerscene
Broadcast & Streaming · 15 Apr 2026 · IT

NAB 2026: Cartoni Debuts New Camera Support Products

Italian camera support manufacturer Cartoni will introduce several new products at NAB Show 2026 (Booth C6540, Central Hall), including the Master 30 OB fluid head, MIXO 21 fluid head, Ragno

Sports Video Group