The business of sports tech, in brief.
HPE and Brentford Football Club have announced a partnership to enhance the digital fan experience at the club’s Gtech Community Stadium. During Premier League matches, thousands of supporters, employees, stewards and stadium operations teams use HPE’s network to stay connected. The platform…
Aposto, the event operations software provider, will work with the EFL from early 2027 to deliver CrowdVista™, a league-wide intelligence sharing network for matchday operations. Safety and security teams at clubs often work from different formats and different data, so useful information can stay…
Formula 1 World Champion Lando Norris has invested in Seat Unique as the premium experiences platform continues its expansion across sport and live entertainment. Norris has joined Seat Unique as an investor following the company’s recent £20m funding round, which included backing from Nickleby…
For the 2026-27 season, Germany’s Bundesliga is enhancing two innovations that were originally introduced to its output last season: the referee POV camera and the fan engagement voting feature ‘Man
Hotspur Labs, Tottenham Hotspur’s corporate venture programme, will co-host the Spurs² Hackathon with the San Antonio Spurs, ScorePlay, and TwelveLabs on October 22-23 at the University of Texas at Austin’s
Genius CEO Mark Locke says prediction markets are a "net benefit" for the provider. Analysts expect investors will be looking for whether Genius can leverage Legend to capture a larger share of the predictions opportunity.
The England and Wales Cricket Board (ECB) has partnered with fan engagement technology company Monterosa as its new fantasy game and gamification supplier. The partnership has launched with The Hundred Fantasy Game, which recorded its highest-ever user retention rate during the 2026 competition…
Manchester United FC football fan channel, The United Stand, has grown far beyond its origins as a webcam-based online community. The channel now reaches 2.26 million YouTube subscribers and has
Principality Stadium has unveiled Wales’ first Amazon frictionless retail kiosks, introducing a new way for fans to purchase food and drink at one of the UK’s most iconic sporting and entertainment venues. Named “Now in a Minute” after the much-loved Welsh expression, the concept combines local…
German football powerhouse FC Bayern Munich has reported a milestone 2025/26 campaign, generating more than 15 billion video views and 1.1 billion social media interactions as its global digital community expanded by approximately ten percent to exceed 220 million followers.
From a first-of-its-kind accessibility feed to a new graphics supplier and the BBC’s Signals layer, The All England Lawn Tennis Club (AELTC) is opening The Championships to new and underserved
The Johan Cruijff ArenA is the first stadium in the Netherlands to introduce an autonomous checkout-free bar, revolutionising the matchday experience for fans to the ArenA. This high-tech bar kiosk uses advanced tracking and AI technology to capture visitor pickups or products and automatically…
The All England Lawn Tennis Club, AKQA and Hawk-Eye Innovations have launched HawkAR: Inclusive Feed, a combined accessibility layer for The Championships, Wimbledon 2026. The solution brings together two breakthrough
The All England Lawn Tennis Club and IBM have introduced new and enhanced digital fan features for The Championships, Wimbledon 2026, with AI-powered tools available through the Wimbledon app and
The 2025/26 European rugby season saw more than one million fans attend Champions Cup matches across the campaign, while over 52,000 filled San Mamés Stadium for the final in Bilbao. And, while live attendance remains central to rugby’s success, it is no longer the only way supporters engage with…
BBC Sport has partnered with sports organisation Goal Click to produce a fan-led video series during the upcoming FIFA World Cup. The collaboration will see the broadcaster leverage the sports storytelling platform’s global network to deliver short-form, first-person video content filmed by 10…
DAZN has announced its in-app features for FIFA World Cup 2026 coverage in Spain, Italy, and Japan, where it holds broadcast rights for all 104 matches. Coverage will include instant
Tixserve, the leading digital ticket distribution, data acquisition and fan engagement service, and the Football Association of Wales (FAW) today announced the renewal of their long-standing commercial relationship with the signing of a new five-year contract. The Tixserve solution has helped FAW…
The Bundesliga has announced the launch of Captain, an AI assistant built into the official Bundesliga app in partnership with Amazon Web Services. Captain gives fans access to live statistics,
Telemundo, the exclusive Spanish-language home of the FIFA World Cup 2026, has announced its digital and social media programming for the tournament, running June 11 through July 19. Telemundo.com The
