The SportsTech Brief

The business of sports tech, in brief.

Sports tech news · Europe

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Analytics & AI · 8 May 2026 · CH, GB

How AI is reshaping tennis and redefining the fan experience

Tennis is a game of patterns, momentum and marginal gains. As artificial intelligence begins to unlock the sport’s deepest data, those patterns are no longer just analysed – they are being translated, visualised and, increasingly, predicted in real time. Patrick Mostboeck, Senior Vice President…

Sport Industry Group
Partnerships · 7 May 2026 · DE

ARD Extends SES Satellite Distribution Agreement Through 2039

SES and ARD, Germany’s largest public broadcasting network, have announced a long-term extension of their satellite distribution partnership through 2039. Under the agreement, ARD’s regional broadcasting organizations will continue transmitting

Sports Video Group
Partnerships · 6 May 2026 · GB

Pitchero partners with Ticketmaster Universe on integrated ticketing solution

Pitchero has announced a new partnership with Ticketmaster Universe to launch an integrated ticketing solution for sports clubs across the UK, giving clubs access to a best-in-class platform designed to reduce administration and increase revenue. Available from today, and launching ahead of the…

Sport Industry Group
Funding · 5 May 2026 · SE

Tennis Line-Calling Tech Grows From Pro Play to Local Courts

Stockholm-based tennis tracking startup PlayReplay has raised $12 million as it expands electronic line-calling, now a fixture at elite events, to lower-level play. PlayReplay has been used in 350,000 sessions, covering matches ranging from 12-year-olds’ tournaments to college and professional…

Sportico
News · 4 May 2026 · GB

Hawk-Eye Innovations Appoints Ben Crossing as CEO

Hawk-Eye Innovations, a Sony group company, has named Ben Crossing as its new chief executive officer. Crossing, who previously served as managing director and chief operating officer, takes on the role at

Sports Video Group