The SportsTech Brief

The business of sports tech, in brief.

Sports tech startup news: Tennis · Europe

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Funding · 1 June 2026 · FR

Tennis Star Elina Svitolina Joins French Startup Tiva’s Funding Round

As good as Elina Svitolina can be on the tennis court, the No. 7-ranked women’s player in the world isn’t immune to a fairly common issue that every athlete has dealt with at one point or another. “We’re playing in hot conditions; your palms are sweating and sometimes the sweat is coming from your…

Sportico
Funding · 5 May 2026 · SE

Tennis Line-Calling Tech Grows From Pro Play to Local Courts

Stockholm-based tennis tracking startup PlayReplay has raised $12 million as it expands electronic line-calling, now a fixture at elite events, to lower-level play. PlayReplay has been used in 350,000 sessions, covering matches ranging from 12-year-olds’ tournaments to college and professional…

Sportico