The business of sports tech, in brief.
Norwegian-based SportAI has announced the acquisition of Padelytics. The move unites two of the most prominent artificial intelligence (AI) teams currently operating within the racket sports industry, specifically targeting the rapid global expansion of padel, tennis, and pickleball.
Brothers John and Patrick McEnroe will host two hours of whiparound coverage from Roland-Garros during the French Open’s first six days, TNT Sports is set to announce. The Mac Zone will go live on truTV around 9 a.m. ET, with the first hour each day simulcast to YouTube, as more sports broadcasters…
Tennis is a game of patterns, momentum and marginal gains. As artificial intelligence begins to unlock the sport’s deepest data, those patterns are no longer just analysed – they are being translated, visualised and, increasingly, predicted in real time. Patrick Mostboeck, Senior Vice President…
Stockholm-based tennis tracking startup PlayReplay has raised $12 million as it expands electronic line-calling, now a fixture at elite events, to lower-level play. PlayReplay has been used in 350,000 sessions, covering matches ranging from 12-year-olds’ tournaments to college and professional…
Foxtel Business has announced an exclusive distribution partnership with beIN Sports on 27 March 2026. The agreement brings premium European football and international tennis back to Australian pubs and clubs after a six-month hiatus, during which beIN’s commercial distribution was handled by the…
ATP Media has expanded its partnership with sports technology company Deltatre to transform its broadcast production across the 2026 ATP Tour. The new multi-year deal builds on a data and graphics collaboration that began in 2017. The latest technology includes fully automated data-driven TV…
IBM and The All England Lawn Tennis Club announce a multi-year renewal of their long-standing technology partnership. From the launch of the Wimbledon website in 1995 and the mobile application
The All England Lawn Tennis Club (AELTC) has agreed a multi-year renewal of its long-standing technology partnership with IBM. The collaboration, which has spanned 36 years, has evolved from the launch of the tournament’s website in 1995 to the integration of AI-powered solutions. The new agreement…
By Kai Bechtold, Appear Sales Director DACH. In contemporary sports broadcasting, the real advantage lies less in the lens than in the live workflow; how content is moved, orchestrated, and
