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The business of sports tech, in brief.

Football (soccer) tech news · Europe

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Analytics & AI · 20 Nov 2025 · GB

West Ham United become first club to use AI for first team scouting

West Ham United has partnered with Amazon Web Services (AWS) and AI specialist Crayon to develop what is being described as one of football’s most advanced scouting platforms. The Premier League club says the generative AI-powered system will overhaul how it identifies and evaluates talent across…

BusinessCloud
Broadcast & Streaming · 19 Nov 2025 · GB

Inside Brighton & Hove Albion’s Fan-First Media Machine

Brighton & Hove Albion Football Club currently sit in 11th place in the Premier League, but there’s another ranking of England’s topflight football teams in which the Seasiders sit at the

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