The business of sports tech, in brief.
uniqFEED has opened a Remote Operations Center (ROC) in Madrid, Spain. It is already operational, delivering virtual advertising for LaLiga matches. The ROC is in the same Madrid facility as
Following the experimental Playmobil-themed alternative coverage of last weekend’s Der Klassiker, Bundesliga Media’s Dominik Scholler reflects on the production, the technology behind it, the lessons learned and the wider possibilities
HPE and Brentford Football Club have announced a partnership to enhance the digital fan experience at the club’s Gtech Community Stadium. During Premier League matches, thousands of supporters, employees, stewards and stadium operations teams use HPE’s network to stay connected. The platform…
Gravity Media has deployed its fully IP-based OB truck, Nova 110, in Belgium for the first time. It made its operational debut supporting a UEFA Europa League match between Union
DAZN has secured an exclusive option on the global streaming rights to the 2029 FIFA Club World Cup, according to the Guardian. The deal extends the streaming platform’s relationship with football’s world governing body. DAZN paid $1bn (£745m) for the global rights to the first 32-team Club World…
Germany’s Bundesliga will produce a fully virtualised live version of this weekend’s Der Klassiker between Bayern Munich and Borussia Dortmund, styled in 3D as Playmobil toys. Children (and adults) may
Sky Sports has launched Minus 1, a new digital series offering a behind-the-scenes look at the lives of Women’s Super League players, with Manchester United midfielder Ella Toone and Olympic 800m champion Keely Hodgkinson featuring in the opening episode. The series is designed to bring fans closer…
Manchester-founded sports technology company Rezzil has secured $10m in new investment, with the Premier League continuing its backing alongside new investor Jobe Bellingham, as the business prepares to expand its operations in the UK and North America. The funding round also includes existing…
Premier League broadcast audiences in the United States have reached record levels following the 2026 FIFA World Cup, data from Nielsen Sports highlighting a 30 percent increase in overall viewing figures when incorporating Spanish-language broadcasts.
Netflix will exclusively broadcast every match of the FIFA World Cup 2030 in Spain and Andorra. The tournament marks the 100th anniversary of the World Cup and runs June 8
Netflix's first exclusive football deal will see the next year's FIFA Women's World Cup at the centre of it's live-sport strategy. The US-streaming service company has appointed IMG as its production partner for all 64 matches in Brazil, as well as more than 100 hours of live studio programming…
After a raft of broadcast innovations took centre stage in the 2025/26 season, the Bundesliga has more in the pipeline for 2026/27. This season, the league and its host broadcast
The Bundesliga has announced a technology trial using artificial intelligence (AI) for live multi-language commentary on matches, following a proof of concept which ran at the recent Supercup 2026. Viewers
For the 2026-27 season, Germany’s Bundesliga is enhancing two innovations that were originally introduced to its output last season: the referee POV camera and the fan engagement voting feature ‘Man
The Bundesliga took steps last season to bring its broadcast rights holders better access to players, new presentation positions, and more content. With the 2025/26 season marking the start of
The humble football is becoming one of the more technologically advanced objects on a football pitch. Across the A-Leagues, Mitre’s new Ultimax Pro is focused on improving what happens when the ball is kicked, while LaLiga has taken the next step by turning the ball into a source of live match…
LaLiga is now in its second season working with its production joint venture (JV) partners HBS and NVP. The two companies working together – NVP on the technical services side
LaLiga has kicked off its 2026/27 season with new developments that are shaping the competition both on and off the pitch. Those most directly affecting its broadcast include the Connected
For the 2026-27 season, the Ligue de Football Professionnel (LFP) is taking another step towards a more data-rich and personalised way of watching Ligue 1 by introducing more advanced, automatically
ESPN will present LALIGA’s ElClásico on ABC for the first time, with FC Barcelona vs. Real Madrid airing Sunday, October 25 at 4 p.m. ET. A one-hour pre-match show begins
